GrowthSpots Marketing & Innovation Consultancy

Do you have a challenge with your marketing, communications or product development? Do you want this to contribute to your commercial success and for your employees to realize their growth potential? As an interim manager, coach and consultant, I help people, brands, teams and organizations achieve sustainable growth. With a clear vision, effective strategy, workable roadmap, hands-on implementation and focus on development. The results? Better branding, lead generation and innovation through impactful marketing, communications and product development. Thanks to my entrepreneurial, people- and results-oriented approach combined with years of international B2C and B2B experience in various sectors, I am able to quickly uncover pain points and achieve positive change. Expert areas: STRATEGY & CHANGE • Vision, strategy and implementation • Building and leading teams • International and multidisciplinary teams • Connecting, coaching • Making people grow • Change management • Transformation and integration • Process improvement (Lean Six Sigma, ISO 9001 and 14001) MARKETING • Development and go-to-market of distinctive marketing concepts from A-Z • Inbound Marketing (HubSpot) • Lead generation • Customer journey • Digital marketing (Websites, E-commerce, PIM, DAM, social media, content creation, SEO/A, engagement, video, email, influencers, gamification) • Positioning • Building strong brands • Customer value creation & satisfaction • Identifying trends • Market research COMMUNICATION • Mission, vision, values • Corporate design • Sustainability, CSR • Internal and external communication • PR, media relations • Change communication • Crisis communication, reputation management PRODUCT INNOVATION • Portfolio management • Product development/ NPD and go-to-market (from A-Z) • Product life cycle management • Roadmapping • Project management, Prince2, LeanSixSigma • R&D, packaging development, RA, QC • Production, outsourcing, purchasing management