Harold Magnus Email & Phone Number

Bogotá, Bogota, Co

United States

As an Art Director overseeing various accounts, my role is dynamic and diverse. Collaborating closely with clients, I immerse myself in understanding their brand essence and creative objectives. Leading a talented team of designers, I provide clear artistic direction and inspiration to ensure our visuals resonate with the unique identity of each client. From conceptualization to execution, I strive for visual excellence in advertising and marketing campaigns, navigating multiple projects simultaneously. Maintaining visualconsistency is paramount, requiring adherence to established style guides while fostering creativity. Balancing adaptability with strategic thinking, I tailor creative strategies to meetthe distinct needs of each account's target audience. A key aspect of my role involves effective presentation skills, articulating and refining creative concepts through collaboration with clients. Quality control is ingrained in my process, ensuring that the creative work aligns with high standards and client expectations. In this ever-evolving landscape, staying technologically proficient and abreast of industry trends is essential, allowing me to deliver innovative and impactful solutions across a spectrum of clientaccounts.

At Huge, the Experience Design Team is a multidisciplinary collective of experts that create groundbreaking products, services, and experiences; with expertise in UX, product, visual, motion,industrial and brand design. The Visual Design Lead role drives the creative output across a range ofinnovative projects – with a strong expertise in visual design for a wide range of digital experiences. My task consisted in driving the design of projects forward to create stunning, forward-thinking designs. Reporting to Creative Directors, I collaborate directly with client services, UX, strategy and tech teams to develop creative concepts and approaches, developing original design concepts as well as overseeing project design all the way through execution. As a Design Lead I must be ready to present work to executive level client stakeholders and represent Huge at all stages of engagement, providing direction and leadership to designers working on the project teams, scope design phases of projects accurately and efficiently, and attend pitches and industry events as required.

My job was to create brands from scratch, working hand in hand with clients based on benchmark for product and/or competition research; building up from naming to brand guidelines, training the employees of each company in charge of branding, to coordinate a coherent communication for each of the projects once they are published and thus they respond to the previously created strategy. To this end, the communication guides for print, digital and digital products were designed, based on the brand personality, buyer persona and communication tone developed for each product / company.We developed digital products for mobile and desktop, from concept to implementation, applying UX design processes and working with usability test for better results. We design the UI too, and I oversaw each working stage from start to completion, working actively in the UX and UI design processes.We also worked as a Digital Agency in which we communicate campaigns on social media, digital advertising, ads, strategy, etc., looking for growth of our clients and translating such grow in numbers, so we could trace every lead, customer or casual user in any platform.

Dentsu (formerly know as Chef) is a 100% digital agency focused on high impact strategies and product design for large clients in the Colombian market such as Old Mutual, Banco de Occidente, Hamburguesas El Corral, Bancolombia and Nequi among others; my work was to direct the joint efforts of a multimodal work team for the strategy and implementation of different work models and approaches for each of the clients and to develop UX/UI/ Web apps and models based on addressing the problems from the perspective of the user, identifying opportunities through User Research, in order to identify patterns through qualitative and quantitative data

Out of the Blu is a creative outlet whose methodology consisted of combining analytical thinking and research with creativity to develop tailored communication and storytelling solutions. My work was to traduce this creative thinking process into astounding pieces of design that could communicate properly every stage of the creativity process in a single and understable way to targeted audiences.

I did provide the guidance to the organization's creative team to reach out to the audiences and clients effectively. The creative content could be in the form of writings, visuals, setups, music and radio composition, creative concepts, etc. I held the highest position in the hierarchy ladder and I shouldered the responsibility of successful execution of the creative projects. Also, I was responsible for all creative operations for the organization group of accounts to include staff supervision and work production, directing the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals; resolving functional conflicts through consultation with regional function heads, ensuring the timely development and execution of plan, campaigns, and projects to assure earnings, growth, and profit goals. This is achieved by providing detailed information and cost estimates to assure accurate data on which to plan and develop functional objectives and budgets leading to stable and profitable accounts. Finally, I oversaw creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations, keeping the account team leaders aware of the use of outside services and materials to assure timely billing and to minimize write-offs, facilitating and promoting corporate initiatives and values throughout the function by participating in the new business efforts as directed by accounts management.

I was the advertising agency department manager who guided and oversaw the responsibilities of copywriters, artists, graphic designers, photographers and other members of the creative team in developing advertising campaigns. I took the concepts developed with account managers and clients at pitch meetings all the way through to delivery of the final product, monitoring workflows, budgets and schedules along the way. In addition to supervisory and management functions like training, hiring and evaluating creative staff, I interacted with other agency departments to maintain communication and client satisfaction. I decided the strategic and creative direction of an advertising campaign and also used my creative expertise to interpret a client's vision and make it a tangible and deliverable product. Along with account executives, I planned and implement budgets to ensure both quality and efficiency, and establish schedules on short- and long-term projects.

My labour was to accomplish work requirements by orienting, training, assigning, scheduling or coaching employees to meet work standards by following production, productivity and quality, resolving operational problems; identifying work process improvements and meeting cost standards by monitoring expenses; implementing cost-saving actions and developing basic presentation approaches by reviewing materials and information presented by clients. I had also to determine production requirements by reviewing client requirements; considering scheduling factors by conferring with heads of art, copy writing, and production departments; outlining basic presentation concepts; coordinating creative activities and project content by reviewing and approving art and copy materials developed by staff. Obtaining client approvals by presenting final layouts or improving quality results by studying, evaluating, and re-designing processes; recommending changes to art, copy writing, and production departments.

As Art Director I had to oversee the work of other designers and artists who produced images for television, radio, film, live performances or advertisements. I determined the overall style or tone, desired for each project and articulate my vision to artists who, in turn created images, such as illustrations, graphics, photographs, or charts and graphs, according to my vision.

I was the head responsible to ensure that the clients’ desired message and image were conveyed to consumers being responsible for the overall visual aspects of an advertising or media campaign and coordinating the work of other artistic staff, such as graphic designers and copy writers

I was the Art and Creative Director for the biggest advertising account in Colombia, in wich I was responsible for generating clear ideas and concepts in tandem with copywriters and staff, visualizing ideas by producing sketches, storyboards, roughs, etc. to understand marketing dept. initiatives, strategic positioning of the product and targeting the right audience; cooperating with the rest of the creative team across different types of media, from concept to final execution within deadlines, managing and delegating responsibilities to other designers and staff members and providing directions for the campaigns at hand.

I was the enforcer and developer for a high-performing creative team to successfully execute design projects for advertising campaigns, developing and maintaining graphical standards, templates, and resources, conceptualizing and developing control beaters and increasing lift for existing packages in varied lines of business. Interpreted complex information, translating into accessible designs and content, emphasizeing brand continuity across various media such as cutting-edge graphics, advertising prints and web contents; presenting creative design strategies to various groups and fostered consensus across all client's stakeholders

I did efficiently lead and administer creative design projects in support of ongoing marketing and merchandizing programs for national manufacturers assessing market position and trends, devise advertising strategy, and present to senior management. I did create design theme and graphics focused on B2B and B2C online and print marketing campaigns, forgin and sustaining high-performance production and design teams, coordinating and reviewing all production materials on key projects and providing signature authority; manage operational, strategic, financial, bid review, staffing, and administrative functions and ensuring compliance with and implement corporate standards.

My job was to help and establish web project scope by studying strategic business drivers; discovering and validating business and technical requirements and parameters; obtaining input from subject-matter experts; examining and recommending changes to current business practices; developing and writing proposals. I also developed Web solutions by formulating objectives; planning project life-cycle deliverables and resource availability and application; preparing installation and modification specifications; leading the exploration, evaluation, and design of technical solutions.I assured quality Web solutions by developing and completing test plans; maintaining project and technical documentation, accomplishing work requirements by orienting, training, assigning, scheduling, coaching employees; following production, productivity, quality, and customer-service standards; identifying work process improvements.

In addition to recruiting, coordinating and managing animation teams, I worked with the director by interpreting briefs and communicating them to the animation team. During the production process, I reviewed all work produced by animators and assistants. They answered to the production department on longer projects regarding schedule, budget, and output. It was my job to make sure the creative desires and production requirements were met; working in a variety of settings including: Animation, television and film production, character development for gaming, and animation for advertising agencies.

Insighter, Advertising, Technical

3D Rigger, Animation, Interactive Technology, Video Graphics And Special Effects, Technical

Animator, Animation, Interactive Technology, Video Graphics And Special Effects, Technical

Profesional In Graphic Design, Graphic Design

Technical Studies In Graphic Design, Graphic Design