• Craft compelling copy for email marketing campaigns, driving brand engagement and conversions• Develop creative, on-brand headlines and subject lines for promotions, new product launches, and seasonal campaigns• Write and edit website product descriptions, ensuring consistency in tone and voice across all channels• Collaborate with marketing, design, and product teams to produce high-impact messaging for digital and print collateral• Tailor content to various audience segments, including campus, families, sale shoppers, and style-conscious customers• Generate engaging social media captions, maintaining brand voice and fostering community interaction• Conduct competitive research to identify emerging trends in fashion copywriting and apply insights to content strategies• Ensure all copy aligns with SEO best practices to optimize visibility and drive traffic to the website• Proofread and edit copy to maintain brand standards, accuracy, and clarity across all communications• Assist in brainstorming and conceptualizing creative ideas for multi-channel marketing initiatives

• Conceive, develop, and produce effective and engaging campaign copy on tight deadlines while adhering to brand voice and style• Collaborate with creative directors and project managers to incorporate feedback with a quick turnaround• Clients include the Associated Press, Barnes & Noble, Equitable, frog, JPMorgan Chase & Co., Keds, PRO-Keds, QxH, Reebok, and Wolverine Worldwide • Created and implemented in-house style guide for Barnes & Noble marketing campaigns

• Research, interview, write, and take photos for lifestyle, food, news, and travel content, as well as personal essays and short, conceptual humor pieces• Publications include Alaska Airlines Magazine, City Arts Magazine, DailyCandy, Horizon Air Magazine, Journey magazine, Knitting Today, McSweeney's Internet Tendency, NWsource, The Old School, the Rumpus, The Salt Lake Tribune, Seattle magazine, Seattle Weekly, Time, Where Magazine, and xoJane• Proofread for clients including Destination Media Alliance, Harper Asset Management, Molly Yoga, Pyramid Communications, Scenic Washington, and Seattle Southside

• Wrote, edited, and proofread copy for project pitch decks, campaign decks, and brand decks on tight deadlines while adhering to frog's style• Conceived, developed, and produced effective and engaging campaign copy on tight deadlines while adhering to brand voice and style• Collaborated with creative directors and project managers to incorporate feedback with a quick turnaround• Clients at frog included the Associated Press, Equitable, JPMorgan Chase & Co., QxH, Reebok, and more• Created and implemented in-house style guide for Barnes & Noble marketing campaigns

• Review new children's, middle grade, young adult, and new adult books for publication on Barnes & Noble's blogs, including B&N Reads, The B&N Kids Blog, and The B&N Teen Blog • Curate lists of book recommendations, adding reviews and descriptions, based on a particular theme • Interview authors for posts on all three blogs to promote new book releases

• Conceived, developed, and produced effective and engaging campaign copy for Barnes & Noble's in-store signage, website copy, promotional emails, digital banners, NOOK e-reader and app copy, and all copy for the company's self-publishing arm, NOOK Press, on tight deadlines while adhering to brand voice and style• Conducted competitive research to identify emerging trends in books and publishing and applied insights to content strategies• Ensured all copy aligns with SEO best practices to optimize visibility and drive traffic to the website• Collaborated with creative directors and project managers to incorporate feedback with a quick turnaround• Created and implemented in-house style guide for Barnes & Noble marketing campaigns

• Wrote, edited, and published articles, photo galleries, and other content for entertainment, pop culture, and television site• Beats included celebrities, assigned reality television series and scripted shows, books, movies, and general pop culture • Exceeded monthly page-view goals via original content, content aggregation, SEO best practices, and social media usage• Monitored page-view statistics via Omniture web metrics tools; tracked story trends and stayed abreast of industry news • Conducted interviews with various talent, shooting, editing, and publishing traffic-driving video to the site • Covered industry events like Comic-Con and the Television Critics Association’s press tour and awards shows

• Edited all content for entertainment, pop culture, and television recap and news site • Managed team of staff writers and freelancers, including hiring personnel, determining the editorial team's vision and voice, mentoring writers, and leading daily and weekly editorial meetings• Created and maintained editorial calendar• Monitored page-view statistics and brainstormed and innovated ways to grow organic traffic• Wrote articles, created slideshows, and gathered and edited images while adhering to tight deadlines and exceeding monthly page-view goals• Recapped one of the site's most popular shows, Glee, and filled in for writers, recapping their assigned shows when they were unavailable• Worked with technical development team to develop new editorial features and fix bugs on the site as related to editorial• Developed and managed relationships with other sites like MSN TV and TMZ to post BuddyTV content on their sites• Managed relationships with external vendors like MediaPiston to create scalable content like character guides• Developed and maintained relationships with public relations contacts for networks and individual shows, garnering exclusive content for BuddyTV• Wrote and edited content, marketing materials, and press releases for the BuddyTV mobile application

• Managed content production for eco-advice character Ask Umbra, including writing and editing weekly mailbag column, interviews with environmental change makers, and book reviews, and moderating book club discussions and web chats • Oversaw staff writers and interns writing feature series, including Grist List (humor-infused news briefs) and I Have a Green Job (profiles of workers in sustainable sectors or in conventional sectors doing their jobs sustainably)• Maintained Ask Umbra Twitter and Facebook profiles, updating frequently each day and interacting with readers• Acted as co-creative director of Ask Umbra video series, collaborating with video producer on concepts and scripts• Wrote and edited additional content as needed, including headlines, news stories, interviews, op-eds, columns and features

• Managed all aspects of Seattle edition of Disney-owned green living and healthy lifestyle e-publication, including planning editorial calendar, writing, editing for content and search engine optimization, fact checking, and proofreading • Recruited and managed freelance writers contributing to Seattle edition• Wrote monthly national features on topics like eco-friendly pet food, green fitness options and easy-to-grow produce • Contributed weekly post to Ideal Bite blog and moderated online book club forum, monitoring and responding to comments

• Proofread, edited, and wrote content on deadline for proposals, annual reports, press releases, newsletters, brochures, and other materials for various arts, education, health care, political, environmental, and civil rights organizations

• Researched, wrote, took digital photos, edited, and managed writers for online weekly shopping newsletter

• Planned and organized budget, invitations, catering, décor, rentals, photography, and other logistics of museum events, including fundraisers, exhibition openings, and opening events for the Olympic Sculpture Park and Seattle Art Museum • Wrote and edited copy for invitations, programs, and articles about events for the museum magazine, SAM Connects

• Assigned stories to reporters, establishing deadlines, editing, and aiding reporters with assignments• Researched, interviewed, and wrote 10 stories each week, while adhering to deadlines• Planned, organized, and budgeted stories for arts and entertainment section and pet page

• Served as liaison between the office and media, including pitching story ideas and arranging interviews during Lisa Borders’s successful bid for city council president.• Authored speeches, talking points, email updates, press releases, and letters to donors.• Maintained and updated the campaign website.

• Acted as chief liaison between the office and all media representatives, including fielding press calls during and after hours and arranging interviews and press conferences.• Authored editorials, email updates, press releases, speeches, talking points, letters, and proclamations.• Transitioned to successful campaign for Lisa Borders after Cathy Woolard resigned to run for Congress in May 2004.