Manager, Analytics
CurrentAs a forward-thinking people leader at Scotia Dealer Advantage (SDA). I spearheaded a project to provide our executives with unparalleled insights into our competitive landscape. Utilizing my expertise in Power BI, I designed and implemented a parametric paired/matched design experiment that meticulously compared Scotiabank with its key competitors. This analysis was anchored on a comprehensive matching strategy, focusing on the various blocks/products offered within our fiercely competitive market.Key Contributions:Hypothesis Testing: Initiated and executed sophisticated hypothesis testing to rigorously evaluate whether there were statistically significant differences in pricing strategies between SDA and its competitors. This analysis provided a foundational understanding of our pricing position in the competitive landscape.Algorithm Development: Leveraged my expertise in logistic regression to develop a cutting-edge pricing algorithm. This tool was meticulously crafted to predict competitive pricing strategies.Data-Driven Strategy: My work played a pivotal role in transitioning SDA towards a more data-driven approach in its pricing strategy, ensuring decisions were backed by solid statistical evidence.My role in this project has refined my skills in statistical analysis, predictive modeling, and strategic implementation, making me an invaluable asset to any organization looking to leverage data science for competitive advantage.