Responsible for planning and implementation of acquisition efforts for our UK-based catalogue marketing and magazine clients, generating new US buyers and subscribers, utilizing direct mail, print advertising and online media.

Overall management of client Polaroid's B2B direct marketing efforts. Staff Training development.

Co-taught graduate school course on Research and Design to graduate students in Education.

Strategy development and management of both business-to-business and consumer clients, across a wide range of media including direct mail, print, radio, television, and telemarketing. Clients included Avis Europe, Avis Rent-A-Car, Cellular One, NYNEX Mobile Phones, Philips Consumer Electronics, Polaroid, Time Warner Cable, Tele-Communications, Inc (cable TV), and Columbia House Video Library. Head of Staff Training.

Managed both business-to-business and consumer clients and worked with a wide range of media including direct mail, print, television, and telemarketing. Clients included Book-of-the-Month CLub, L.L. Bean, Time-Life Books, Harlequin, Avis Rent-a-Car.