Harriet Johnston Email & Phone Number

London, United Kingdom

To introduce, develop and promote sustainable partnership initiatives with industry stakeholders, tourism boards, transport providers and brands and businesses in support of driving improved customer experience and passenger journey growth.Successfully generate commercial partnerships with external brands and organisations. Build strong working relationships, communicating with and influencing people at all levels. Manage commercial contracts and negotiating arrangements and proactively… Show more To introduce, develop and promote sustainable partnership initiatives with industry stakeholders, tourism boards, transport providers and brands and businesses in support of driving improved customer experience and passenger journey growth.Successfully generate commercial partnerships with external brands and organisations. Build strong working relationships, communicating with and influencing people at all levels. Manage commercial contracts and negotiating arrangements and proactively approach business development.Key responsibilities- Main point of contact to manage all commercial partnership activity across the team and wider business- Develop and promote new commercial opportunities to deliver revenue driving partnerships for the business- Work with internal and external partners to develop and implement partnership schemes- Manage existing partner responsibilities - Work with the wider team, PR and external agencies to implement targeted marketing and communications plans to support partnership initiatives with complimentary brands- Ensure franchise compliance for this area of the business Show less

London, United Kingdom

To support the development and implementation of the company’s strategic and tactical marketing plans to maximise passenger revenue and company profitability. Manage the business relationship between the South Western Railway marketing function and our various agencies and suppliers.Principal accountabilities include:- Manage marketing campaigns which support the SWR passenger revenue budget and the company’s strategic and tactical marketing plans- Leadership and management… Show more To support the development and implementation of the company’s strategic and tactical marketing plans to maximise passenger revenue and company profitability. Manage the business relationship between the South Western Railway marketing function and our various agencies and suppliers.Principal accountabilities include:- Manage marketing campaigns which support the SWR passenger revenue budget and the company’s strategic and tactical marketing plans- Leadership and management of third party media and advertising agencies to deliver best value for money- Ensure a joined up throughout the team integrating CRM, communications and social media to all campaigns- Ensure the Brand is effectively understood by customers- Champion the role of advertising within the business, ensuring awareness of planned activity and celebrating success with the business- Responsibility for partnerships with 3rd parties which meet the aims of the overall marketing strategy and generate positive returns for SWR presence- Main point of contact for print and distribution of marketing collateral for all stations Show less

Guildford, Surrey

To contribute to, implement and monitor strategic and tactical marketing initiatives from inception to delivery across all marketing activities.Worked within a busy marketing team supporting 110 lawyers in a UK law firm, with responsibility for marketing communications, the company website, SEO, the marketing database and events and seminars run by the firm.S&B run a seminar programme each year as well as several large events including an annual firm wide event. My duties… Show more To contribute to, implement and monitor strategic and tactical marketing initiatives from inception to delivery across all marketing activities.Worked within a busy marketing team supporting 110 lawyers in a UK law firm, with responsibility for marketing communications, the company website, SEO, the marketing database and events and seminars run by the firm.S&B run a seminar programme each year as well as several large events including an annual firm wide event. My duties included responsibility for these seminars and events from conception to delivery with accountability for all elements in-between.Due to the size of the firm and the number of lawyers who relied on the marketing department this was a demanding and fast paced role. Show less

London

Responsible for the Professional Higher Education qualification marketing, which was a demanding portfolio where I had responsibility for the accountability of campaign planning, budgeting and marketing.Within my role I was responsible for developing and project managing all Higher Education campaigns, writing and creating marketing literature, undertaking planning and research, maintaining and sourcing data from the database, liaising, briefing and co-ordinating with designers… Show more Responsible for the Professional Higher Education qualification marketing, which was a demanding portfolio where I had responsibility for the accountability of campaign planning, budgeting and marketing.Within my role I was responsible for developing and project managing all Higher Education campaigns, writing and creating marketing literature, undertaking planning and research, maintaining and sourcing data from the database, liaising, briefing and co-ordinating with designers, copywriters, mailing houses and exhibition organisers, managing budgets for each campaign, online and offline marketing, proof-reading copy for all departments, co-ordinating mailings, website maintenance and developing links with external organisations to create partnerships and widen communication channels. Show less

Petersfield, Hampshire

One year industry placement during my University degree, for which I was awarded a “first” for my subsequent project.Responsible for the design, compilation, printing and distribution of the annual brochure, as well as several newsletters and smaller brochures throughout the year, supporting tactical marketing decisions, and undertaking PR campaigns. Helped with the launch of the new website, through a major campaign of advertising.