Harriet French Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

• Establishing a global PR strategy and leading the execution within individual market budgets • Managing relationships with agencies and retail partners internationally; liaising on key activities, logistics and events• Accountable for securing quality press coverage across all channels and for demonstrating YoY growth in communicating key messages for the brand• Leading the development of the brand’s first CSR strategy • Ensuring the PR department provides the most effective… Show more • Establishing a global PR strategy and leading the execution within individual market budgets • Managing relationships with agencies and retail partners internationally; liaising on key activities, logistics and events• Accountable for securing quality press coverage across all channels and for demonstrating YoY growth in communicating key messages for the brand• Leading the development of the brand’s first CSR strategy • Ensuring the PR department provides the most effective level of support across all business functions • Demonstrating a high degree of initiative in the approach to considering problems, issues and opportunities across a wide range of business issues and functions – proactively proposing solution options• Delivering a host of high quality events including product launches, partner brand collaborations and engaging activities for online press and influencers • Management of brand ambassadors; creating and overseeing opportunities to raise external profile Show less

• Working closely with Marketing Director and Global PR Manager to align Marketing and PR strategies• Managing the delivery of a variety of projects at any one time both independently and alongside an in-house production team. Ensuring quality assurance and timely delivery in order to meet and exceed expectations• Managing the PR Assistant; setting clear KPIs and ensuring they’re on target to achieve all objectives. Establishing a training and development plan to build their skills and… Show more • Working closely with Marketing Director and Global PR Manager to align Marketing and PR strategies• Managing the delivery of a variety of projects at any one time both independently and alongside an in-house production team. Ensuring quality assurance and timely delivery in order to meet and exceed expectations• Managing the PR Assistant; setting clear KPIs and ensuring they’re on target to achieve all objectives. Establishing a training and development plan to build their skills and confidence• Writing engaging copy for press materials in line with the brand tone of voice • Managing the production of quality PR/marketing materials including press releases, digital content and creative mailers • Collating, analysing and reporting on UK and global campaigns; ensuring communication of reports to retail partners and internal stakeholders • Proposing exciting concepts for creative campaigns. Overseeing the process from conception to execution, including international events, regional tours and product launches Show less

Richmond, Surrey

• Built and nurtured strong, meaningful relationships with notonthehighstreet.com’s 5,000 small businesses (Partners). Acted as the go-to contact for all Partners; making recommendations and offering advice in order to support growth • Managed and cultivated relationships with a vast number of journalists and bloggers; developing exciting content to promote the brand• Managed campaigns from initial idea to creative execution to and with internal and external stakeholders• Compiled… Show more • Built and nurtured strong, meaningful relationships with notonthehighstreet.com’s 5,000 small businesses (Partners). Acted as the go-to contact for all Partners; making recommendations and offering advice in order to support growth • Managed and cultivated relationships with a vast number of journalists and bloggers; developing exciting content to promote the brand• Managed campaigns from initial idea to creative execution to and with internal and external stakeholders• Compiled, analysed and reported on campaigns, ROI and learnings to the wider marketing team and senior management • Actively worked to identify, promote, protect, influence and inform internal stakeholders on relevant opportunities and areas of concern in the media • Identified, recommended and drove new opportunities to secure coverage across all areas of the business • Devised and implemented an awards strategy, which has seen the company win a place on the Sunday Times Fast Track 100, Deloitte Technology Fast 50 and our two founders awarded MBEs• Planned and implemented crisis communication strategies to protect the company for/in unforeseen/foreseen circumstances• Managed all PR activity up-to and after the company’s first international launch in Germany. Working with a third party PR agency to host 3 large scale events designed to provide networking opportunities for company stakeholders and the German press as well as introducing German journalists to the notonthehighstreet.de website and the small businesses represented Show less

Richmond, Surrey

• Proactively sought press opportunities and recommended how the business could capitalise on them• Managed a blogger outreach programme; researched relevant bloggers and worked with them to develop engaging content around notonthehighstreet.com• Handled all phone/email enquiries to the press line/email• Monitoring all press coverage using press monitoring tool, Durrants• Managed a 6-month Christmas PR campaign from devising the strategy through to implementation including:… Show more • Proactively sought press opportunities and recommended how the business could capitalise on them• Managed a blogger outreach programme; researched relevant bloggers and worked with them to develop engaging content around notonthehighstreet.com• Handled all phone/email enquiries to the press line/email• Monitoring all press coverage using press monitoring tool, Durrants• Managed a 6-month Christmas PR campaign from devising the strategy through to implementation including: briefing and managing the Creative team, budgeting costs, organising distribution lists and following up with media contacts to ensure notonthehighstreet.com was featured in all of its target titles over the festive season Show less

• Worked alongside the PR Manager to shape the foundations of a slickly run, in-house Press Office • Gained an insight into how the marketing department worked within a small but rapidly growing business• Built a professional and productive rapport with influential members of the press, notonthehighstreet.com’s small business network, internal stakeholders and agencies • Embraced the startup culture; learning quickly and on-the-go, demonstrating attention to detail, enthusiasm and… Show more • Worked alongside the PR Manager to shape the foundations of a slickly run, in-house Press Office • Gained an insight into how the marketing department worked within a small but rapidly growing business• Built a professional and productive rapport with influential members of the press, notonthehighstreet.com’s small business network, internal stakeholders and agencies • Embraced the startup culture; learning quickly and on-the-go, demonstrating attention to detail, enthusiasm and drive to see the company succeed Show less

Fashion Marketing And Communication, 2:1 Ba Hons

Modules covered: The Fashion Environment, Design and Visual Culture, Trend Predictions, Fashion Strategies, Fashion Forecasting, Brand.

Education record