Steve Harrington Email & Phone Number

Portland Area, Oregon

Expert at business-to-business ( B2B ) database marketing best practice methodologies for Massini Group and clients American Express, Intel, Avis Budget Group, FedEx, and Verizon.

Developed and executed company growth initiatives (short-term and long-term) – including sustained lead generation plan, targeting prospects in vertical markets, media relations, registration of Federal and State Small Business groups, and total revision of business development tools. Created and communicated new company brand – including new website, new fulfillment, and integrated messaging. Created Acme’s first P&L sheet with revenue and expense goals. Launched customer communication campaign – including quarterly on-line newsletter and periodic announcements.

Composed all Marketing Communications initiatives worldwide – including lead generation, tradeshows, customer awareness and collateral. Proposed, planned and initiated primary research worldwide. Led worldwide brand development, protection (trademarks) and standardization worldwide. Planned and managed annual Corporate Communications budget worldwide. Supported investor communications activities including the development of the annual report, financial releases and annual shareholder meeting. Managed all media relations activities worldwide which included press tours, press releases, press interviews and product launches. Composed worldwide communications strategies targeting all customers (Investors, Strategic Partners, Consumers, Media and Retailers).

Managed full-service in-house agency with billings of more than $1.5MM annually. Developed custom advertising co-op program and tracking processes. Developed and managed annual advertising budget. Developed and presented advertising training seminars and tools to client base.

Designed and executed full-service advertising production (television, radio, print). Pioneered HTML programming and Internet services to clients. Developed promotions schedules and public relations campaigns. Conducted client research and managed client projects. Participated in new business development presentations and proposals.