Devon Cox Email & Phone Number

Portland, Oregon Area

Massini Group is in the business of helping Fortune 1000 clients find, prioritize, engage and convert demand into revenue on a worldwide basis.Massini Group has successfully increased sales and decreased cost of sales for best in class companies in the computer hardware, financial services, deregulated energy, office automation, business travel, and enterprise software industries.Massini Group is specifically adept at optimization of large scale telemarketing and telesales environments via database development and performance analytics, resulting in leading indicator metrics related to cost and performance.Massini Group builds, manages and hosts customer master databases, comprehensive marketing universes, marketing reference databases and executes web-enabled response integration and management systems for many of its clients. Additionally, Massini Group provides a full suite of database marketing, sales operations and lead generation consulting and campaign management services.

Management and development of major corporate accounts.On-boarding and training of new clients to Massini corporate methodology and procedures. Integration of sales, marketing and data analytic teams and facilitation of universal strategic objectives.Simultaneous management of multiple environments and campaigns in diverse industries. Integration of best practices across said industries and driving knowledge transfer among similar groups within diverse industry segments.Development and implementation of leading indicator metrics to guide management teams.Design and construction of new data attributes specific to an industry and utilization of this data to guide sales improvements.Specifically tasked with increasing sales efficiency, overall sales and reduction of channel costs for Enterprise businesses into the SMB environment.Training and management of sales staff, including scripting and sales approach development.

Drove regional sales in the Western United States. Sold to small construction firms as well as large real estate development corporations. Worked as an intermediate between end user and production to communicate projects details and build product quotes for high end custom mill-work projects.

Worked as a small business adviser and consultant to minority owned businesses. Contributions included seminars and weekly classes as well as one on one counseling in the construction of business plans.Additional responsibilities included providing recommendations to partnering small business incubators regarding the funding of micro loans.Led research and data analysis for multiple articles and papers centered on entrepreneurship for minority owned small businesses. Partnered in the publication of articles in various small business journals and conferences.

M.B.A., Marketing, Entrepreneurship

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