Harrison Lee Email & Phone Number

Haida Gwaii

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• In my current position, I am responsible for overseeing the majority of MRG's digital marketing campaigns across over a dozen business verticals (multiple hospitality venues, ticketing platform, concert promotion.
• Assess and refine ad strategies, while exploring and developing new ones so marketing and content is tailored for respective business units and audiences.
• Create, optimize, and manage ads on multiple digital marketing channels, focusing on Meta and Google, across over a dozen business units with an aggregate monthly budget of ~$50,000.
• Highest performing 'always on' campaign optimized and performing at a ~20 ROAS over 3 month period (and still running).
• Create, maintain and troubleshoot conversion tracking via Google Tag Manager, to capture data for Google Analytics, Meta Events Manager, and enriching it using Google Looker Studio to create reports & visualize data.
• Mentor junior staff on digital marketing knowledge and platform-specific strategies while continuously improving my own skills.

Vancouver, British Columbia, Canada

Created and executed marketing strategies using Meta Ads and offered Shopify theme updates and 3rd party app integrations and configurations.

Vancouver, British Columbia, Canada

• I was responsible for communication and reporting to clients, setting up conversion tracking, running and optimizing ads campaigns, and creating high-level marketing strategies.
• Set up conversion tracking (Analytics and Pixel) using Google Tag Manager
• Managed and Optimised Google, Facebook, and LinkedIn Ads for clients
• Was responsible for leading the charge as we expanded our offerings to include Facebook and LinkedIn Ads
• Generated over 2000 Leads in 9 months for a client in the insurance industry using Google Ads with an average CPA of $10.71
• Generated over 500 leads in 6 months for a client in the HVAC industry using Facebook Ads with an average CPA of $3.50

Vancouver, British Columbia, Canada

• Managed Google Ads campaigns for agency clients alongside some SEO using SEMRush and Screaming Frog, and website management.
• Set up and managed Google display, search, shopping ads for clients
• Audited websites for potential UX and design improvements and implemented or delegated recommendations to be completed within WordPress or Shopify
• Used SEMRush to conduct keyword research for SEO and Ad Campaign

Vancouver, British Columbia, Canada

Led the company from a guesswork marketing strategy to one that is data-driven and results-oriented by integrating foundational measurement tools and marketing platforms with company's website, enabling them to track marketing objectives, and measure campaign performance. Created, and integrated many foundational digital marketing assets including.

Vancouver, British Columbia, Canada

Had leadership role working with photographer, writer, web developer, and business owners to ensure website functionality, view-ability, and performance. Created systematic product uploading and tagging methods for team to use on Shopify website and Vend POS system, streamlining product upload process. Extensive experience editing Shopify themes, and.

Vancouver, British Columbia, Canada

Created financial documents, loan and lease applications for accountant, banker, and leasing agent.Responsibilities included completing year-end income statements, and analyzing areas for improvement. Conducted cash-flow analysis, to identify cash flow deficits. Developed payment plans for debt repayment

Vancouver, Canada

During my time with RBC I worked as an intern under the mentorship of Prentice Lee. My responsibilities were mostly marketing-related. My time was spent largely spent establishing contacts, and cold-calling local businesses and property owners that could serve as potential clients to help grow my mentor's portfolio.