Harrison Lee Email & Phone Number

Haida Gwaii

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

In my current position, I am responsible for overseeing the majority of MRG's digital marketing campaigns across over a dozen business verticals (multiple hospitality venues, ticketing platform, concert promotion, travel, and a music publication). My role also includes implementation and improvement of website analytics setup (conversion tracking), while reporting on and visualizing the data gathered from its measurement.• Assess and refine ad strategies, while exploring and developing new ones so marketing and content is tailored for respective business units and audiences.• Create, optimize, and manage ads on multiple digital marketing channels, focusing on Meta and Google, across over a dozen business units with an aggregate monthly budget of ~$50,000.• Highest performing 'always on' campaign optimized and performing at a ~20 ROAS over 3 month period (and still running).• Create, maintain and troubleshoot conversion tracking via Google Tag Manager, to capture data for Google Analytics, Meta Events Manager, and enriching it using Google Looker Studio to create reports & visualize data for analysis.• Mentor junior staff on digital marketing knowledge and platform-specific strategies while continuously improving my own skills.• Collaborate on projects and daily tasks with internal and external stakeholders, including: directors, managers, consultants, ad agencies, accountants, design and web development teams, talent buyers, and project managers.

Vancouver, British Columbia, Canada

Created and executed marketing strategies using Meta Ads and offered Shopify theme updates and 3rd party app integrations and configurations.

Vancouver, British Columbia, Canada

I was responsible for communication and reporting to clients, setting up conversion tracking, running and optimizing ads campaigns, and creating high-level marketing strategies. • Set up conversion tracking (Analytics and Pixel) using Google Tag Manager• Managed and Optimised Google, Facebook, and LinkedIn Ads for clients• Was responsible for leading the charge as we expanded our offerings to include Facebook and LinkedIn Ads• Generated over 2000 Leads in 9 months for a client in the insurance industry using Google Ads with an average CPA of $10.71• Generated over 500 leads in 6 months for a client in the HVAC industry using Facebook Ads with an average CPA of $3.50• Led monthly meetings with clients under my management to go over performance reports and account updates• Created in-depth reports covering ad performance (using Google Data Studio), alongside website and SEO performance

Vancouver, British Columbia, Canada

Managed Google Ads campaigns for agency clients alongside some SEO using SEMRush and Screaming Frog, and website management. • Set up and managed Google display, search, shopping ads for clients• Audited websites for potential UX and design improvements and implemented or delegated recommendations to be completed within WordPress or Shopify• Used SEMRush to conduct keyword research for SEO and Ad Campaign

Vancouver, British Columbia, Canada

Led the company from a guesswork marketing strategy to one that is data-driven and results-oriented by integrating foundational measurement tools and marketing platforms with company's website, enabling them to track marketing objectives, and measure campaign performance. Created, and integrated many foundational digital marketing assets including, Facebook Pixel, Google Analytics, Facebook Audiences, and Email Marketing customer lists.Created Facebook Ads, Google Ads, and Mailchimp email marketing campaigns. Achieved an average 2.47 ROAS using Facebook Ad Campaigns, with highest-performing campaign achieving an 8.79 ROAS using cart abandoner remarketing strategy

Vancouver, British Columbia, Canada

Had leadership role working with photographer, writer, web developer, and business owners to ensure website functionality, view-ability, and performance. Created systematic product uploading and tagging methods for team to use on Shopify website and Vend POS system, streamlining product upload process. Extensive experience editing Shopify themes, and integrating apps including Facebook, and Instagram Shops, and Google Shopping.

Vancouver, British Columbia, Canada

Created financial documents, loan and lease applications for accountant, banker, and leasing agent.Responsibilities included completing year-end income statements, and analyzing areas for improvement. Conducted cash-flow analysis, to identify cash flow deficits. Developed payment plans for debt repayment

Vancouver, Canada

During my time with RBC I worked as an intern under the mentorship of Prentice Lee. My responsibilities were mostly marketing-related. My time was spent largely spent establishing contacts, and cold-calling local businesses and property owners that could serve as potential clients to help grow my mentor's portfolio.