Harrison Hoffman Email & Phone Number

- Leading our efforts to bring Xbox gaming to 3rd party devices, empowering more gamers around the world to play Xbox games on their TV, without dedicated gaming hardware. Launched Xbox’s first ever Smart TV app in partnership with Samsung, followed by the Xbox app for Fire TV- Responsible for delivering a simple, delightful, and effective Xbox Series X|S Day 1 customer experience, working across Engineering, Packaging, Marketing, Support, and more. - Coordinated across all teams contributing to the Xbox Experience to ensure launch quality and readiness for Holiday 2020 and Xbox Series X|S.- Working across the Xbox console and mobile teams to make mobile an essential, everyday co-pilot for Xbox gamers.

Redmond, Wa

- Developed and landed the vision and strategy for the Xbox User Experience through defining themes and areas of focus for the team, culminating in the launch of a unified experience across Xbox One, Xbox Series X, and Xbox Series S in collaboration with Xbox Design.- Worked closely on Xbox Series X|S, from the concept phase through launch, across a range of areas, including vision, experience planning, feature development, cross-team coordination, messaging, and storytelling, - Drove creation of Xbox for Digital Assistants, enabling people to navigate and interact with their Xbox console using voice commands via Alexa and Google Assistant-enabled devices.

Redmond, Wa

Led an incubation team of designers and engineers through research, ideation, prototyping, and production of new creative music experiences.

Redmond, Wa

- Drove an engineering team from conceptualization to shipping an experience for discovering interesting video content to watch across live TV, Hulu, HBO GO, YouTube, ESPN, and other sources on Xbox One- Primary user experience PM for OneGuide and TV in the New Xbox One Experience (Shipped November 2015)- Launched support for over-the-air TV on Xbox One and negotiated OTA antenna partnership with industry leader Mohu for bundled antennas in Microsoft Stores

Redmond, Wa

- Led a team of marketing evangelists focused on driving advocacy amongst tech enthusiast and consumer audiences through integrated events and experiential marketing.- Drove leadership support and funding to create this new team; built and hired the entire team.- Responsible for end-to-end strategy and execution at events including Coachella and PAX Prime.- Grew a program staffed by community members to reach tech enthusiasts through meet-ups in 16 cities WW.

Redmond, Wa

- Held various responsibilities including creating the first ever programs to drive PR, disclosure, developer evangelism, core marketing content, social media, and events for SkyDrive.- Created and delivered first-ever advertising campaign for SkyDrive, including commercials with over 300M paid impressions and 3.5M YouTube views through social sharing.- Built and delivered online merchandising experience for customer acquisition and cross-selling products.- Built SkyDrive's developer program and secured the first set of SkyDrive partnerships with 20 top-tier site/app developers, including IFTTT, Attachments.me, DocuSign, HelloFax, and Found (now part of HighTail).- Contributed to the growth of SkyDrive from a largely unknown product, to one of the world's largest personal cloud storage services with 250M users.

Redmond, Wa

- Tech enthusiast-focused marketing and product management for the Windows Live suite of products.- Recognized for product demonstration capabilities. Conducted demos across a variety of high profile events, including keynote at Future of Web Apps.- Created top 20 Foursquare brand page (340k+ followers) for Windows Live Photo Gallery with <$10k budget.

San Francisco Bay Area

- Created and authored "The Web Services Report," a founding blog on CNET's Blog Network.- Numerous links and mentions on sites such as TechCrunch, Mashable, and Techmeme.- 200+ tech articles written with traffic exceeding 150k page views per month.

- Co-founded and grew a tech news website to 100k page views per month from scratch- Responsible for marketing, authoring, designing, and managing the site.- Responsible for financial management, including negotiating advertising contract with Federated Media.

Developed strategy, designed features, and wireframed mock-ups for new versions of websites for clients such as Carnival and Sony. Also developed social media strategies for clients such as BankAtlantic and Kaplan University and managed BGT Partners' social media presence.

Senior Internship in graphic design layout, Photoshop, Illustrator, and digital prepress.

Bachelor Of Business Administration, Double Major: Business Management & Organization And Computer Science

Activities and Societies: The Miami Hurricane Newspaper, Business Ambassadors Scholar Students

Study Abroad, Art History