Marketing Specialist
Current- Plan and execute strategic communications for over 7 million federal student loan and 1 million private loan customers - Manage priorities and schedules for and exceed expectations of stakeholders from over 10 Nelnet and Firstmark lines of business- Collaborate with stakeholders and compliance groups to develop and implement marketing communications, focusing on elevating customer engagement and satisfaction- Guide creative and email teams to produce effective, brand-consistent messaging on schedule- Map customer journeys and identify opportunities to enhance communication touchpoints and segment audiences - Create, analyze and review metrics and make strategic decisions for future campaigns