• Responsible for predictive modeling, market research & visualizations while developing strategies to maximize revenue and optimize overall business performance.• Designed new and innovative analytical solutions to predict customer behaviors & recommend business actions to drive desired outcomes. • Assisted in the consolidation of disparate data sources into streamlined dashboards and reporting tools that aid in generating a data-driven strategy.

• Oversee the company's CRM, analytics, and database• Manage the implementation and development of Salesforce.com• Analyze pricing trends to develop in-house pricing solution• Cleanse and distribute quality leads to Crew SC Sales Representatives• Build regression models for variable pricing tiers

• Analyze historical ticket sales to develop a variable and dynamic ticket pricing regression models to maximize ticket revenue. • Oversee the implementation of the season ticket holder predicted renewal model. • Work with the Marketing Department to develop research projects and analyze the results. • Manage the sales and marketing database, implement strategies to improve existing database and cultivate the Crew SC Fan Club.• Develop strategies and implement targeted marketing campaigns evaluating the effectiveness of each campaign to determine ROI.

• Supported the Business Strategy team in business analytics, CRM management and digital strategy.• Collaborated with all revenue generating areas including Ticket Sales, Premium Sales and Corporate Partnerships. • Assisted in the implementation of the dynamic ticket pricing strategy and yield management.• Developed, implemented and analyzed business perspective surveys.• Operated STATS Inc. SportVU Tracking System at Orlando Magic home games.