Working within the global team on launching new and existing products to market for all regions including EMEA, North America, Latin America and Asia Pacific.

New Product Introductions:• Securing the information on new product introduction from engineering and Solutions team• Development of product messaging, differentiated by brand• Planning of required marketing assets and delivery of those assets by working with internal teams and external agencies• Processing all information used in marketing collateral through brand, product, and legal departments prior to publishing. • Regular cascading of product marketing strategy and plans to HYG marketing and sales organisations• Active support of product launch eventsMaintenance of Existing Product Marketing Assets:• Updating of product marketing assets to include specification changes, or changes in product line-ups• Development of materials to help drive mid-life salesInternal and External Product Marketing Consultancy:• Recognised across the organisation as the go-to person for product marketing advice