Leading the communications strategy for a national charity, managing a team responsible for enhancing brand reputation, driving member engagement, and ensuring effective internal and external communications.- Spearheaded the development and implementation of the charity’s first comprehensive communications strategy, achieving a 96% brand awareness rate.- Grew social media presence to 55,000 followers with a reach of approximately 250,000, and expanded the email list to 20,000… Show more Leading the communications strategy for a national charity, managing a team responsible for enhancing brand reputation, driving member engagement, and ensuring effective internal and external communications.- Spearheaded the development and implementation of the charity’s first comprehensive communications strategy, achieving a 96% brand awareness rate.- Grew social media presence to 55,000 followers with a reach of approximately 250,000, and expanded the email list to 20,000 subscribers with a 60% open rate.- Led successful rebranding efforts, enhancing member sentiment and understanding of the charity’s vision.- Managed a significant six-figure budget, implementing cost-saving measures and introducing new technologies to improve team efficiency and project delivery. Show less

Oversaw all communications and marketing activities for a national children’s charity, with a focus on branding, public relations, and digital engagement.- Led the consolidation and rebranding of four partner charities, forming the Masonic Charitable Foundation, the UK’s largest charity merger.- Managed digital communications, including the launch of the charity’s first social media presence and the overhaul of the website.- Increased engagement through targeted content,… Show more Oversaw all communications and marketing activities for a national children’s charity, with a focus on branding, public relations, and digital engagement.- Led the consolidation and rebranding of four partner charities, forming the Masonic Charitable Foundation, the UK’s largest charity merger.- Managed digital communications, including the launch of the charity’s first social media presence and the overhaul of the website.- Increased engagement through targeted content, resulting in significant growth in member awareness and support.- Coordinated high-profile events and successfully pitched stories to national and third-sector media outlets. Show less

Provided strategic advice and political intelligence to clients, including FTSE 100 companies, trade associations, and local authorities.- Identified and engaged with key political stakeholders, ensuring clients’ interests were represented at the highest levels of government.- Conducted in-depth policy research and analysis, advising clients on complex regulatory issues and potential impacts on their businesses.- Introduced social media monitoring to enhance client… Show more Provided strategic advice and political intelligence to clients, including FTSE 100 companies, trade associations, and local authorities.- Identified and engaged with key political stakeholders, ensuring clients’ interests were represented at the highest levels of government.- Conducted in-depth policy research and analysis, advising clients on complex regulatory issues and potential impacts on their businesses.- Introduced social media monitoring to enhance client awareness of political developments, leading to more informed decision-making.- Secured new business opportunities through effective proposal writing and client pitches. Show less