Digital Marketing Analyst
With Optident UK, I led the Digital Marketing across the UK, creating inbound marketing campaigns, managing social media accounts and providing in-depth analysis and reporting on our digital outreach. Responsible for encouraging social media engagement (through Facebook, Instagram, Twitter and LinkedIn), improving email performance, planning and managing digital inbound campaigns, managing various brand websites, generating strong leads to performance targets, monitoring and managing leads with the sales team, managing and executing SEO strategies and training sales staff on CRM policies.Generated a 30% increase in leads generated, increase closed leads by 200% and increased closed lead value by 150% by implemented Salesforce lead tracking and increasing efficiency of leads generated using Hubspot. My key role was to manage Hubspot which includes controlling websites, landing pages, emails, social and databases. In addition to this role, I facilitated the relationship between marketing and sales through various CRM software platforms.- Led the creation of strategic inbound marketing campaigns coordinating activities of other marketing team members.- Managed all social channels including Facebook, Instagram, Twitter and LinkedIn.- Managed all email communications for both campaign and one-off e-shots.- Contributed to increasing the online sales through traffic generation and website optimisation.- Assisted with sales and marketing alignment working closely with sales teams to generate valuable leads and lead processing strategies.- Ensured digital activities remained within budget for social advertisement and Hubspot spend.- Working to achieve specific online sales and lead generation targets.
