● Extracted and wrangled millions of records using Python and SQL, ensuring data quality and suitability for strategic development and audience targeting. ● Optimized the Salesforce data flow, significantly enhancing system efficiency and managing CRUD operations seamlessly. ● Created and maintained essential trackers, reports, and dashboards for clients and management, facilitating in-depth analysis and identification of daily trends. ● Conducted comprehensive data analysis to derive valuable insights and accurately identify target audiences, driving high-performance results. ● Conducted detailed analysis of user behavior on the platform, evaluating engagement and interactions with various types of content to inform content strategy and optimize user experience. ● Proactively engaged with business stakeholders to discuss data requirements and requests, delivering tasks on time with 100% ownership

● Extracted and wrangled millions of records using Python & SQL, ensuring data suitability for descriptive, predictive, and prescriptive analytics. ● Conducted in-depth analysis of customer present and historical behavior on the app to gain valuable insights into user trends and develop hypotheses on future trends. ● Developed optimized, high-accuracy machine learning models such as XGBoost to derive propensities based on specific business use cases like churn, transactions, etc. ● Conducted Customer Segmentation & Profiling using clustering algorithms, such as KNN, to categorize customers based on their app vitalness and monitored each cohort. ● Maintained and created crucial trackers & dashboards to monitor several metrics and KPIs with timely updates and 100%accuracy. ● Proactively engaged with business stakeholders to discuss data requirements and requests, delivering tasks on time with 100% ownership

● Extracted and wrangled thousands of records using Python & SQL, ensuring data suitability for descriptive, predictive, and prescriptive analytics. ● Proficiently converted raw, unstructured data into structured formats and efficiently ingested it into databases. ● Conducted in-depth analysis of onboarding customer data to gain valuable insights, and identify patterns and relationships that can help solve business problems. ● Createdinsightful dashboards and trackers on customer engagement data to enhance platform efficiency.● Successfully handled various Ad-Hoc tasks involving processing and analyzing raw, unstructured survey data with timely delivery and 100%accuracy ● Developedanoptimized, high-accuracy machine learning model to assess user ability to complete surveys and perform audience targeting

Worked on: Data Analytics, Machine Learning, Deep Learning, NLP, SQL