- Delivering moon-shot growth for Advertisers through deep cross-product (Search, Shopping, Video, SA360 and Programmatic) solutions materializing into incremental revenue for Google- Leading a team of XX product specialists that provides digital marketing strategy and operationalization support to advertisers across Retail - PurePlay eCommerce and Branded Apparels and Luxury Goods- Driving $ XX M incremental revenue QoQ for some of the most coveted consumer apparel and products… Show more - Delivering moon-shot growth for Advertisers through deep cross-product (Search, Shopping, Video, SA360 and Programmatic) solutions materializing into incremental revenue for Google- Leading a team of XX product specialists that provides digital marketing strategy and operationalization support to advertisers across Retail - PurePlay eCommerce and Branded Apparels and Luxury Goods- Driving $ XX M incremental revenue QoQ for some of the most coveted consumer apparel and products brands by tapping into growth pockets like automation and revenue headroom across product levers Show less

- Incubated the Online Sales channel for Colombia Self-Serve business – conceptualized and built the business from scratch and scaled it up to USD 3 MN+ in less than a year and half- Strong expertise and focus on Customer Acquisition and Retention leveraging digital campaign management on Search, Social, Video and affiliates for lead generation and conversion using inside sales

- Established the first-ever collaboration path with IAMAI and DMAI as their Executive Sponsor paving the way for higher networking and pitching opportunities for the Sales teams- Championed Times Internet Limited’s supremacy as the 3rd largest digital publisher in India and crafted thought leadership by introducing industry reports such as “India Digital Landscape in 2016 and 2017”

- Established the Digital Marketing practice in the organization - created the entire team, agency network and re-created the digital assets like website, mobile app, website for partners etc- Collaborated with BCG to create and implement the digital transformation strategy for Nippon India Mutual Fund (erstwhile Reliance Mutual Fund) - by understanding the consumer needs, researching the best practices and competitors in the digital arena and championing some of the key initiatives to… Show more - Established the Digital Marketing practice in the organization - created the entire team, agency network and re-created the digital assets like website, mobile app, website for partners etc- Collaborated with BCG to create and implement the digital transformation strategy for Nippon India Mutual Fund (erstwhile Reliance Mutual Fund) - by understanding the consumer needs, researching the best practices and competitors in the digital arena and championing some of the key initiatives to bring about the digital transformation- Scaled the digital business from X% in volume to (X+14)% in volume and from Y% to (Y+18)% in value in a span on 7 months Show less

- Created digital marketing and social media strategy inclusive of Search, Social, Display, Video and Email marketing for a variety of marquee brands in BFSI, FMCG, Media, Travel and eCommerce- Deep expertise in various facets of digital marketing initiatives such as community development and management, driving engagement, driving brand awareness, generating leads and driving ROI / ROAS

- Accountable for Tennant Industrial Cleaning Equipment as a Vertical Marketing Manager responsible for the entire Automotive industry in India and revenues in excess of USD 2.5MN- Championed the need for presence on social media platforms like LinkedIn and Facebook for Tennant and undertook other digital marketing initiatives like division website development and generating 10+ leads pm from the digital space