Strategic Vision l Data-Driven Insights l Leadership l Customer-Centricity l Storytelling l Digital Expertise l Crisis Management l Global Management l Networking l Budget Optimization l

Supported development and execution of ATL and BTL marketing campaigns, aligning with brand objectives and ensuring consistency with brand identity.Conducted thorough post-campaign analysis to measure ROI, effectiveness, and identify optimization opportunities.Managed relationships with agencies, vendors, and partners to maximize campaign resources and execution efficiency.Collaborated cross-functionally with creative, sales, and product development teams to integrate marketing initiatives seamlessly.Coordinated BTL initiatives such as trade shows, community events, and in-store promotions to drive local engagement and acquisition.Established and managed strategic brand partnerships, expanding brand reach and enhancing affinity across traditional and digital channels.

Customer Service Excellence: Delivered outstanding customer service by providing personalized assistance to clients regarding insurance and mutual fund products. Addressed inquiries, concerns, and provided comprehensive guidance to ensure customer satisfaction and loyalty.Sales and Cross-Selling: Actively promoted and sold insurance and mutual fund products to existing bank customers, effectively identifying their financial needs and recommending suitable solutions. Achieved sales targets and contributed to revenue growth through cross-selling initiatives.Teller Operations: Performed teller duties efficiently, including processing various banking transactions such as deposits, withdrawals, fund transfers, and cheque encashment. Ensured accuracy in handling cash and maintaining a balanced cash drawer according to bank procedures.Account Management: Managed customer accounts and maintained accurate records of banking transactions. Handled account opening, closure, and updates, ensuring compliance with regulatory requirements and internal policies.Documentation and Compliance: Ensured all banking records and documentation were accurately maintained, including customer information, transaction records, and regulatory compliance documentation. Adhered to bank policies, procedures, and regulatory guidelines to mitigate risks and maintain operational efficiency.Financial Advisory Services: Provided financial advice and guidance to clients on insurance and mutual fund investment options, helping them make informed decisions aligned with their financial goals and risk tolerance.Training and Development: Participated in training sessions and professional development programs to enhance product knowledge, sales skills, and customer service excellence. Stayed updated on industry trends, regulatory changes, and best practices in insurance and mutual fund sales.

Co-ordinating between the company and retail stores. Carrying out a regular market survey. Played a part in deciding the company's pricing and quality strategy