Associate Product Manager
CurrentOrchestrated a new B2B product from scratch under 5 months for MBA BSchool clients automating their campus placement operations. Starting with market research (IDIs) on 10+ potential customers to understand pain points & feature expectations, building user flows, logic workflows, feature brainstorming, prioritisation, designing wireframes, reviewing final design, development & QA, product launch video content scripting & editing, ideating product improvements, ending with setting up and pitching demo in potential client meetings. Expecting a 33% increase in college clients this year due to this new product offering with an overall footfall of 1000+ students on this platform.Managed the student-side mobile app for B2B and B2C users, and created marketing notification SOPs and content. Also perpetually improved mobile screen UI/UX every 2 months.Researched and devised key metrics for 2 product dashboards, and designed 3 insightful and detailed product dashboards for clients to make informed and data-driven decisions.Continuous process improvement of the AI Resume Builder Tool