Harsh Vora Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai

Mumbai Area, India

I was assigned to head media planning for one of the top rated channels of India – Star Plus along with other channels like Star Utsav & Star Pravah. The experience at Star was phenomenally different as for the first time I was exposed to something called as Home Planning, Cross planning & OSNW planning. I got an opportunity to launch more than 20 shows in the span of 2 years and interesting project I was part of were the Star Plus - Nayi Soch Campaign, TED Talks India, Launches like Kulfi Kumar Bajewala, Dance+ 3, Nach Baliye seaseon 8, Dil Hai Hindustani season 1, Naamkaran, POW, Pardes etc.In terms soft skills, I learnt the art of agency management and dealing with big media agencies like Mindshare, DDB Mudra, Kinetic etc. Since the job demanded planning for launches and post evaluation of the shows, I worked intensively on data analytics to understand what went wrong / right for various campaigns. My big achievement was to deliver media for the Star Plus - Nayi Soch campaign which was a channel refresh campaign. Post launch the channel saw a significant increase in viewership

I got an opportunity to work for one of the biggest companies of India - "Godrej"I was heading Brands like Goodknight, HIT, AER, Ezee, B Blunt, Natures Basket & Godrej Agrovet. Within a span of 2 years the brands grew to see combined annual sales of Rs 3000 Cr.The interesting projects that I worked on was launch of Fast Card – a paper based mosquito repellant, Launch of Goodknight Xpress Liquid Vapouriser, Launch of Aer pocket – Toilet Freshener, Launch of B Blunt productsWe won multiple awards at GoaFest, Maddies awards, Prime Time awards and Emvies for our interesting & innovative work for brands like HIT, Ezee & Aer.In terms of other soft skills, by biggest learnings was to manage a team of 10 people under me. Other skill I developed was to anticipate upcoming challenges on clients business and pro-actively working towards the same, which led to client delight. By now, I was pro in making presentations, presenting in front of larger groups and selling Ideas.During my stint at Madison, I also won the Top 30 under 30 Advertising Professional’s awards by Exchange4Media and the Impact magazine covered few articles a couple of times.

Mumbai Area, India

Maxus was an opportunity for me to join the Biggest Media Agency (Group M). I got an opportunity to work for Fiat India, Platinum Guild India, Loop Mobile Moving beyond regular planning I started developing knowledge in terms of media strategy. Worked on Annual presentations, Launch presentations & Idea presentations.My achievement on Fiat was to add considerable savings by adopting Matrix buying structure at Group M and benefiting the company by making it the most profitable client in 2012.Moving beyond scope of work, we worked on Dealership analysis for Fiat as to get understanding and learning on the best practices of how other dealers operated.In terms of other soft skills, I learnt to build client relationships. I was party to some development programs as well like “Thinking Creatively”, “Making Interesting Presentations” which only added to my skill.

Lodestar was my first job and an entry to the world of Media Planning & Media Buying. I was fortunate to work of the client Tata Motors, which was one of the highest media spender in Auto category during 2008 – 2010.Key projects that I worked on during my stint in Lodestar were Launch of Tata Nano, Launch of Tata Manza & Tata Indica Vista. Lodestar helped me strengthen my media planning basics in terms of GRPS, Reach, TVR, OTS and media buying basics like CPRP & CPT. I also learnt all the media software’s like TAM, IRS, MAP, TGI, etcTata Motors being All India market client, very early in my career I managed to learn about Key publications and TV channels and their performance across markets. Different markets had different way of planning & buying media & I got to learn all of them in my first job itself. The other advantage of All India market client is I managed to build good relationship with many sales people, which I feel, will continue with me for long. Apart from Tata Motors, I have also worked on clients like Kansai Nerolac, Sony Pictures, Tata Croma, which only added knowledge & learning We won many awards for the Launch of Tata Nano and feather to the cap was Bronze award at Cannes for Best Media Integrated campaign.In terms of other soft skills, I learnt to manage & execute multiple project campaigns at same time, data organization, vendor management, and maintaining cool even in difficult situations.

Senior Management Program - Batch 15, Business Administration And Management, Pursuing

Pgdm, Marketing/Marketing Management, General, Distinction

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, First Class