• Spearheaded a team of 5 members in expanding and overseeing the brand’s social media presence across platforms including LinkedIn, Twitter, Meta, and YouTube.• Orchestrated organic growth of follower base from 100k to 550k+ in just 4 years, achieving a remarkable 138% increase.• Developed and executed a strategic plan resulting in a substantial increase in international followers from 5% to 8.9% within an 8-month timeframe.• Formulated comprehensive social media strategies and monthly calendars to drive targeted promotions aimed at enhancing brand awareness, lead generation, and consideration.• Directed team efforts in the conceptualization and implementation of impactful initiatives such as 'CRISILPerspective' and 'CRISILinNews,' significantly tripling the engagement rate.• Pioneered and supervised the implementation of SEM and LinkedIn advertising campaigns, effectively boosting brand visibility and consideration.• Launched the brand's inaugural LinkedIn newsletter internally, achieving a remarkable subscription growth to 195k within 13 months, maintaining a consistent engagement rate between 2%-3%.• Led the successful launch and execution of the brand's first Employee Value Proposition campaign, positioning the brand as an employer of choice and facilitating talent acquisition.• Leveraged marketing automation tool Marketo to develop and optimize user journeys for email marketing campaigns.• Independently designed and delivered a Social Media training module in collaboration with the Learning & Organizational Development team.