A passionate & result-oriented marketer with a decade of experience in brand & product marketing, currently served as a Video Marketing Specialist - Lead (YouTube APAC) for FMCG accounts at Google. I excel in shaping video marketing strategy, driving growth, and achieving best-in-class results for media KPIs. This role has given me opportunity to upskill myself in brand & digital marketing, creative development, YouTube marketing, and digital insights & strategy.I have a strong track record in brand and product marketing, having led key initiatives for iconic brands Clinic Plus (South Asia) and Lifebuoy in Unilever. My skills encompass Purpose-Driven Communication, Brand Equity & Strategy, P&L Management, Consumer Insights, Product & Variant Innovation, Packaging design & development, Media planning & strategy, Brand Growth and Multi-channel campaign management. From category learning lens, I closely worked to understand different consumer need segments, regimens, consumer pains, trends and applied learning to unlock growth opportunities. I also got an opportunity to put my hands on E-commerce & digital activation and build digital presence for brand.I also had an opportunity to work and contribute in developing new category from scratch within Kids wellbeing space during my stint in Piramal Enterprise, My learning here extended to launch innovations, promotional campaigns, events, exhibitions and trade activations across channels, brand communication & pack design.Across the roles my honest endeavor has been to understand the exponential power & reach of brands and utilize it to make a purposeful & meaningful impact in consumers lives.I aspire to continuously enhance my marketing expertise, foster leadership that inspires, and nurture my innate curiosity to delve into diverse consumer bases, cultures, and emerging technologies within various marketing realms. Ultimately, my aim is to positively influence more lives and create lasting impacts. Key Achievements:#Chairman’s award 2019-20 (runner up) Best Brand Purpose Clinic plus #Marquee award 2019 Excellence in Marketing Clinic plus #Kyoorius award Blue Elephant 2019Clinic plus #MeriBetiStrong campaign #Crafting Brands for life awards (finalist) 2018(Unilever global awards for excellence in marketing) - Lifebuoy Mobile Infection alert activation #Cannes Silver Lion award (Media) & Bronze Lion (Creative Data) 2018Lifebuoy mobile infection alert campaign #CEO Best Innovation award 2014For Jungle Magic mosquito repellent band at Annual awards