Harshal Shetye Email & Phone Number

Milton Keynes, Gb

Milton Keynes, England, United Kingdom

As part of the Calex UK team, I am helping build a CX management structure & devising marketing, branding, & communications interventions for the Volkswagen Group National Learning Centre (NLC).My responsibilities here include:Customer Experience System SetupI am currently developing a comprehensive CX system to map the experiences of delegates throughout their journey with the VWG NLC. This includes creating Customer Journey maps focused on NLC delegates, identifying key… Show more As part of the Calex UK team, I am helping build a CX management structure & devising marketing, branding, & communications interventions for the Volkswagen Group National Learning Centre (NLC).My responsibilities here include:Customer Experience System SetupI am currently developing a comprehensive CX system to map the experiences of delegates throughout their journey with the VWG NLC. This includes creating Customer Journey maps focused on NLC delegates, identifying key touchpoint challenges & providing interventions that can help improve their journey.Brand BuildingI am currently helping build brand NLC for key internal and network stakeholders. As part of these efforts, I conduct periodic brand audits and identify areas in which branding efforts can help deliver a better experience for the network. I am also leading the efforts to create a new design language, branding materials, and visual symbols for the NLC.Communications InitiativesI use communications tools to shape internal culture and create & oversee the execution of internal principles & customer-centric practices. These efforts have involved revamping the training delivery platforms to provide a smoother experience and conceptualising, designing, and circulating communications pieces for stakeholders within VWG. Show less

As a brand strategist and writer, facilitated the growth of a range of small and medium-scale businesses and startups. My responsibilities included establishing the brand identify of businesses, along with helping create go-to-market and sustenance strategies. As writer, I researched the healthcare, insurance, technology, and other sectors thoroughly to write thought leadership articles and op-ed coloumns on behalf of CXOs. I also led a team of freelance writers for the creation of… Show more As a brand strategist and writer, facilitated the growth of a range of small and medium-scale businesses and startups. My responsibilities included establishing the brand identify of businesses, along with helping create go-to-market and sustenance strategies. As writer, I researched the healthcare, insurance, technology, and other sectors thoroughly to write thought leadership articles and op-ed coloumns on behalf of CXOs. I also led a team of freelance writers for the creation of digital blogs, academic SOPs, websites, and other long-form content. Show less

Tonic Worldwide is a digital advertising agency that works with a diverse range of clients spread across the globe. As Associate Creative Supervisor, I primarily worked on brands like Kotak 811, Kotak Securities, Kotak Cherry, PayPal, More Retail, Domasco, Honda Qatar, Volvo Qatar, The Pink Foundry, and GAC Qatar. My responsibilities at the organisation included:Conceptualisation & Content CreationI conceptualised campaigns and wrote copy for the aforementioned brands in the form of… Show more Tonic Worldwide is a digital advertising agency that works with a diverse range of clients spread across the globe. As Associate Creative Supervisor, I primarily worked on brands like Kotak 811, Kotak Securities, Kotak Cherry, PayPal, More Retail, Domasco, Honda Qatar, Volvo Qatar, The Pink Foundry, and GAC Qatar. My responsibilities at the organisation included:Conceptualisation & Content CreationI conceptualised campaigns and wrote copy for the aforementioned brands in the form of digital and print advertisements, emailers, and social media communication. I also worked alongside the design and video editing teams on the creation of proposed content.StrategyI identified communications and branding opportunities for brands and established content strategies that helped them reach a wider audience and establish themselves in the market.ManagementI led my own team of copywriters, designers, and account managers, providing them with feedback, insights, and guidance that helped them create more persuasive and impactful content. Show less

Mumbai Area, India

Anvis Digital is a digital advertising agency that works largely with small and medium-sized businesses. I was brought on to the agency as its sole strategist and worked on improving the quality of agency deliverables as well as bringing in new businesses for the organisation. My responsibilities here were:Strategic PlanningI was responsible for the long-term strategic planning of the accounts that lay with the agency. This involved annual social media plans, digital campaigns, as… Show more Anvis Digital is a digital advertising agency that works largely with small and medium-sized businesses. I was brought on to the agency as its sole strategist and worked on improving the quality of agency deliverables as well as bringing in new businesses for the organisation. My responsibilities here were:Strategic PlanningI was responsible for the long-term strategic planning of the accounts that lay with the agency. This involved annual social media plans, digital campaigns, as well as overseeing the execution of all brand communication for brands such as Corelle Dinnerware, Future Group, and Ireland Tourism.PitchingIn charge of all brand pitches for the agency, my role involved researching the brand space and its competitors, understanding the target audience, identifying communication insights, establishing the core communication for the brand, and working with various teams of copywriters, designers, and media planners to create a detailed proposal. I would then present our ideas to the client. I worked on 20 pitches for Anvis, securing eight.Grooming Team MembersI was extensively involved in grooming the copywriters and designers in the team and improving the quality of agency deliverables. Show less

Mumbai Area, India

Wildlife Conservation Trust (WCT) is one of India's foremost non-profit nature conservation organisations, dedicated to safeguarding India's forested landscapes & its wildlife. It consists of multiple verticals which focus on various aspects such as Conservation Behaviour, Education, Health, Forest Guard Training. As part of the non-profit, I was tasked with setting up an independent communications team for the organisation. My responsibilities at WCT included:Communications… Show more Wildlife Conservation Trust (WCT) is one of India's foremost non-profit nature conservation organisations, dedicated to safeguarding India's forested landscapes & its wildlife. It consists of multiple verticals which focus on various aspects such as Conservation Behaviour, Education, Health, Forest Guard Training. As part of the non-profit, I was tasked with setting up an independent communications team for the organisation. My responsibilities at WCT included:Communications StrategyI created and worked on the execution of the short-term and long-term communications strategy for the entire organisation and its multiple verticals. On a periodic basis, I would reflect upon the content created so far with the company head and realign our efforts as per the organisation's requirements.On-ground Communication & DocumentationI worked extensively with all of WCT's verticals to identify and provide communications solutions to achieve conservation goals. My work ranged from designing content for India's forest guards, highlighting local communities on various platforms, and documenting WCT's on-ground impact.Citizen Science ProjectsI was responsible for the launch of WCT's Roadkills app, which helped identify possible locations on highways that were particularly vulnerable to animal road accidents. This data would be used to better plan interventions to reduce human-wildlife conflict. Within the first two weeks of launch, the app gathered over 5000 downloads. Additionally, I worked on the promotion of WCT's Small Grants initiative, a programme meant to provide funds to aspiring conservationists and wildlife research students.Content CreationI created content for WCT in multiple forms, ranging from social media, to external fundraising communication and short films. I also worked on the promotion of WCT's social media platforms and its website. Show less

Mumbai Area, India

Social Access is a unique communications agency that works exclusively with non-profits and NGOs. As copywriter, I started by writing scripts and digital content for the organisation but moved on to handle a wide variety of roles. My responsibilities at Social Access included:Films & DocumentariesI co-wrote the scripts and assisted in the production and editing of short films and documentaries for Wildlife Conservation Trust and Prasad Chikitsa.Copywriting & Communications… Show more Social Access is a unique communications agency that works exclusively with non-profits and NGOs. As copywriter, I started by writing scripts and digital content for the organisation but moved on to handle a wide variety of roles. My responsibilities at Social Access included:Films & DocumentariesI co-wrote the scripts and assisted in the production and editing of short films and documentaries for Wildlife Conservation Trust and Prasad Chikitsa.Copywriting & Communications StrategyI was involved in creating communication strategies and researching on content for various non-profits.Digital CommunicationI was in-charge of setting up Social Access' new website as well as handling their social media accounts and designing newsletters. I also worked on Social Media pitches for potential clients. Show less

Master'S Degree, Marketing And Strategy

Bachelor Of Mass Media, Media & Communication

Bachelor of Mass Media (B.M.M) is a graduate course designed by University of Mumbai to provide students a firm grounding in communication.

Higher Secondary School Certificate, Humanities

Secondary School Certificate