With over 12 years of industry experience to drive business growth via Category building, P&L management, ATL & BTL development and team management. I am a problem solver and a leader who drives innovation and growth for NIVEA India. At NIVEA India, I have dual role as a Category Manager for Personal Care portfolio & as a Corporate communications manager at NIVEA India.As a Category Manager, I passionately drive the agenda of building strong teams and brand managers to drive relevancy of deodorants, shower Gels and Men's grooming portfolio with Skincare as the core benefit for Indian consumers. Im building this business with my team by driving marketing levers of ATL & BTL deployment, Media activation, Product Innovation , Consumer Research and building growth strategies. As a Senior Corporate Communications Manager, I deliver 360 degree PR Campaigns to establish NIVEA India as Emerging India's most loved & trusted Skincare Brand. I lead a team Agency & PR Consultant which leads Corporate brand building, Leadership Interactions & Crisis Management. In my previous roles, I led strategic marketing, brand building initiatives and new product launches for Cavinkare Pvt. Ltd. and worked with WIPRO Consumer Care & Philips India Ltd. in the sales functions to drive capability training & business development to build partnerships, create value propositions and delivering business-centric results. My specialties include Category management, Product management, Business development and Product marketing. I have a passion for story telling weaving consumer needs & product USPs together to build 360* marketing campaigns. I hold an PGDM Degree in Marketing Management from the SP Jain Institute of Management & Research. I am fluent in English, Hindi, Tamil and Gujarati. Specialties: Category Management | P&L Management | Consumer Research | 360* Campaign ( ATL & BTL ) development | Channel Strategy | Trade Marketing