Harsha C Email & Phone Number

Karnataka, India

Bengaluru, Karnataka, India

Spearheading revenue growth initiatives and driving operational excellence for the Paytm Soundbox, for the offline merchant base. Leading efforts to enhance merchant lifetime value, build new revenue streams, improve merchant retention and win- back strategies, while implementing cost-saving measures to optimize capital expenditure.● Increased merchant active rates by 2-3% and boosted revenue realization by 5% across a 95-lakh merchant base through a targeted rental strategy, informed by analysis of merchant performance and GMV trends.● Enhanced merchant lifetime value by ₹50 by leveraging data insights to execute upsell and cross-sell initiatives, driving engagement across multiple regions and merchant segments.● Achieved a 3% increase in customer retention rates by leading cross-functional retention and win-back programs, refined data-driven strategies that boosted customer loyalty and maximized merchant LTV.● Generated ₹1 crore in revenue within 6 months by creating a new marketing channel (SB broadcast ads), using customer and merchant data to drive targeted brand collaborations, resulting in 5X revenue growth.● Saved ₹10 crore annually in capital expenditure by optimizing SB device recovery and rental collection operations through insights-driven process improvements in third-party agency workflows.● Authored over 10+ BRDs for Soundbox product enhancements, streamlining tech collaboration and driving a 6% increase in merchant engagement rates

India

Commercial Strategy Manager Mar 2022 - May 2023Orchestrated commercial strategies that fueled organizational growth, accelerated profitability, and expanded Swiggy’s market presence through strategic restaurant onboarding and targeted initiatives.● Drove 3X revenue growth with ~95% retention by leading strategic onboarding and market expansion programs, using data-driven insights to optimize restaurant partnerships and performance.● Exceeded revenue targets across 3 key charters by implementing streamlined processes and innovative solutions, ensuring sustainable growth and surpassing AOP/QOP goals.● Improved Swiggy’s Net Take Rate by 0.01% through demand-shaping activities, optimizing menu offerings, and executing focused commercial strategies that reinforced long-term revenue growth.● Achieved 1.5X sourcing and revenue targets by leading a high-performing sales program, driving significant growth across multiple business segments and securing new revenue streams.

Bengaluru, Karnataka, India

Delivered comprehensive market research and generated strategic insights on key enterprise platforms, strengthening executive mindshare and improving brand positioning.● Conducted comprehensive assessments of system integrator (SI) capabilities across major platforms such as SAP, Oracle, and Salesforce; contributed insights that shaped three key strategies for Everest Group PEAK Matrix evaluations.● Crafted key strategic viewpoints on high-performance operations and scalable digital experiences, shaping thought leadership in retail and CPG industries.

Bengaluru, Karnataka, India

Led strategic initiatives to enhance market positioning, drive revenue growth, and improve operational efficiency within the Products & Resources vertical.● Crafted Go-to-Market strategies that strengthened market positioning, contributing to a 1% revenue increase through a targeted roadmap for long-tail clients and optimized deal wins via a comprehensive SBU review. ● Advanced automation penetration by 10% by executing an Automation Approach Plan and leading the client Automation Program, delivering high-quality business and IT benefits on time and within budget.Optimized cross-collaboration by 15% by managing Development and Product Teams, implementing Virtual PODs and client Ex training to align with account release cycles and enhance operational efficiency.

Iim Shillong

Bengaluru, Karnataka, India

Highlights:• Conceptualized Giving Account Clusters, equipping cross-functional teams with a valuable tool to enhance activities and services.• Executed customized campaigns, maximizing resource utilization and enhancing donor experience.• Designed a user-friendly platform, facilitating building, analysis, and extraction of customized groups.• Improved performance through tailored campaigns and efficient platform utilization.• Enhanced business objectives achievement via streamlined processes and customized group management

Bangalore

Highlights:• Redesigned Actuator Control Module, executed vendor development strategies, yielding a 130lpa cost benefit and enhanced productivity.• Developed and delivered product training, resulting in a 20% decrease in assembly-related quality issues.• Led team to develop Compact Control Module, achieving 50lpa cost reductions and increased productivity.• Received "The Best Performance" Award among 500 employeesfor substantial contributions to company growth.• Conducted risk assessment testing, verification, and deviation approval documentation for CE certification of Electronic Control Module

Master Of Business Administration - Mba

Be, Electrical, Electronics And Communications Engineering, 9.07

Activities and Societies: Departmental Fest - "Ayaskantha - 2012/13.