Accomplished leader with expertise in driving revenue growth and implementing digital commerce strategies across the e-commerce, fintech, and consumer tech sectors. Led scalable market expansion programs, managing cross-functional teams to deliver data-driven solutions that improve profitability. Known for strategic thinking and aligning business objectives with market dynamics to achieve sustainable growth and long-term successKey Achievements:1. Revenue Growth & RetentionDrove 3X revenue growth and achieved ~95% retention by building and scaling a VAS program with an ARR of ₹70 crore at Swiggy.2. Market Expansion & Service ParityEnhanced service parity by 4% while maintaining NTR targets through strategic onboarding and market expansion programs at Swiggy.3. Merchant Activation & Revenue OptimizationIncreased merchant active rates by 2-3% and boosted revenue realization by 5% across a 95-lakh merchant base by optimizing Paytm Soundbox strategies.4. New Revenue Streams & GrowthGenerated ₹1 crore in new revenue within 6 months by launching a new marketing channel (SB broadcast ads), delivering 5X growth through targeted brand collaborations at Paytm.5. Operational Efficiency & Cost SavingsSaved ₹10 crore annually in capital expenditure by streamlining SB device recovery and rental collection operations, improving overall operational efficiency at Paytm.6. Recognition & AwardsReceived the League of Champions Award at Swiggy for driving high-impact commercial strategy initiatives and was recognized with the Swiggstar Award for delivering breakthrough results.
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Senior ManagerSwiggyKarnataka, India -
Assistant General ManagerPaytm May 2023 - PresentBengaluru, Karnataka, IndiaSpearheading revenue growth initiatives and driving operational excellence for the Paytm Soundbox, for the offline merchant base. Leading efforts to enhance merchant lifetime value, build new revenue streams, improve merchant retention and win- back strategies, while implementing cost-saving measures to optimize capital expenditure.● Increased merchant active rates by 2-3% and boosted revenue realization by 5% across a 95-lakh merchant base through a targeted rental strategy, informed by analysis of merchant performance and GMV trends.● Enhanced merchant lifetime value by ₹50 by leveraging data insights to execute upsell and cross-sell initiatives, driving engagement across multiple regions and merchant segments.● Achieved a 3% increase in customer retention rates by leading cross-functional retention and win-back programs, refined data-driven strategies that boosted customer loyalty and maximized merchant LTV.● Generated ₹1 crore in revenue within 6 months by creating a new marketing channel (SB broadcast ads), using customer and merchant data to drive targeted brand collaborations, resulting in 5X revenue growth.● Saved ₹10 crore annually in capital expenditure by optimizing SB device recovery and rental collection operations through insights-driven process improvements in third-party agency workflows.● Authored over 10+ BRDs for Soundbox product enhancements, streamlining tech collaboration and driving a 6% increase in merchant engagement rates -
Commercial Strategy ManagerSwiggy Mar 2022 - May 2023IndiaCommercial Strategy Manager Mar 2022 - May 2023Orchestrated commercial strategies that fueled organizational growth, accelerated profitability, and expanded Swiggy’s market presence through strategic restaurant onboarding and targeted initiatives.● Drove 3X revenue growth with ~95% retention by leading strategic onboarding and market expansion programs, using data-driven insights to optimize restaurant partnerships and performance.● Exceeded revenue targets across 3 key charters by implementing streamlined processes and innovative solutions, ensuring sustainable growth and surpassing AOP/QOP goals.● Improved Swiggy’s Net Take Rate by 0.01% through demand-shaping activities, optimizing menu offerings, and executing focused commercial strategies that reinforced long-term revenue growth.● Achieved 1.5X sourcing and revenue targets by leading a high-performing sales program, driving significant growth across multiple business segments and securing new revenue streams.
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Senior AnalystEverest Group Nov 2021 - Mar 2022Bengaluru, Karnataka, IndiaDelivered comprehensive market research and generated strategic insights on key enterprise platforms, strengthening executive mindshare and improving brand positioning.● Conducted comprehensive assessments of system integrator (SI) capabilities across major platforms such as SAP, Oracle, and Salesforce; contributed insights that shaped three key strategies for Everest Group PEAK Matrix evaluations.● Crafted key strategic viewpoints on high-performance operations and scalable digital experiences, shaping thought leadership in retail and CPG industries. -
ConsultantCognizant Apr 2019 - Nov 2021Bengaluru, Karnataka, IndiaLed strategic initiatives to enhance market positioning, drive revenue growth, and improve operational efficiency within the Products & Resources vertical.● Crafted Go-to-Market strategies that strengthened market positioning, contributing to a 1% revenue increase through a targeted roadmap for long-tail clients and optimized deal wins via a comprehensive SBU review. ● Advanced automation penetration by 10% by executing an Automation Approach Plan and leading the client Automation Program, delivering high-quality business and IT benefits on time and within budget.Optimized cross-collaboration by 15% by managing Development and Product Teams, implementing Virtual PODs and client Ex training to align with account release cycles and enhance operational efficiency. -
Senior Campus AmbassadorInternational Supply Chain Education Alliance -Scnext India Skillpro Jul 2018 - Apr 2019Iim Shillong -
Campus AmbassadorScnext-The Youth Of Supply Chain Dec 2017 - Apr 2019
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Management InternFidelity Investments Apr 2018 - Jun 2018Bengaluru, Karnataka, IndiaHighlights:• Conceptualized Giving Account Clusters, equipping cross-functional teams with a valuable tool to enhance activities and services.• Executed customized campaigns, maximizing resource utilization and enhancing donor experience.• Designed a user-friendly platform, facilitating building, analysis, and extraction of customized groups.• Improved performance through tailored campaigns and efficient platform utilization.• Enhanced business objectives achievement via streamlined processes and customized group management -
Design EngineerAuma India Pvt Ltd Jul 2014 - Jun 2017BangaloreHighlights:• Redesigned Actuator Control Module, executed vendor development strategies, yielding a 130lpa cost benefit and enhanced productivity.• Developed and delivered product training, resulting in a 20% decrease in assembly-related quality issues.• Led team to develop Compact Control Module, achieving 50lpa cost reductions and increased productivity.• Received "The Best Performance" Award among 500 employeesfor substantial contributions to company growth.• Conducted risk assessment testing, verification, and deviation approval documentation for CE certification of Electronic Control Module
Harsha C Education Details
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Master Of Business Administration - Mba
Frequently Asked Questions about Harsha C
What company does Harsha C work for?
Harsha C works for Swiggy
What is Harsha C's role at the current company?
Harsha C's current role is Senior Manager.
What schools did Harsha C attend?
Harsha C attended Indian Institute Of Management, Shillong, B. M. S. College Of Engineering.
Who are Harsha C's colleagues?
Harsha C's colleagues are S Moorthi, Hemal Gaikwad, Ajay Sohil, Nikhil Nc, Bhagavan Singh, Bhagyesh Hajare, Pravesh Jain.
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