Paid Search and Social ExecutiveHandling Google Ads and Social campaigns for my client Johnson and Johnson.● Managing the accounts of Johnson and Johnson on Google Ads and Social platforms like Meta. I was handling 42 accounts for them. ● I had a list of products which I had to run campaigns for. We had a budget of around $350,000 for search campaigns.● Major learnings from this company are tools like Google Ads Editor, Looker Studio, SA360 and pacing management.● Apart from all the usual tasks and activities we had to provide a detailed report for all the accounts on weekly basis for pacing and conversion results

Managing and optimizing paid SEM campaigns for local businesses based out of USA & Canada across platforms like Google & Yahoo Bing Search ads with an average monthly budget of around $450,000.• Setup of initial campaign AD Groups, Text Ads, Keywords and Bidding Strategies according to the campaign focus and client’s needs.• Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.• Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.• Restructure poorly performing SEM campaigns to reduce advertiser churn by improving & maintaining the list of keywords, Ad Copy, Bids & Budgets, Ad groups, Targeting & landing pages for approximately 130 SEM campaigns monthly.

Assisting customers with processing transactions, such as, deposits, withdrawals, or payments, resolving complaints or account discrepancies. Handling currency, transactions, and confidential information in a responsible manner. Tracking, recording,reporting, and storing information related to transactions, bank