Harshika Agarwal Email & Phone Number

Mumbai, Maharashtra, India

- Created and executed a paid social media campaign using Meta Ads (Instagram & Facebook) to increase traffic- Achieved 1.5M+ reach, 1.6M+ impressions, 10,500+ website visits & CPC of Rs 2 in a month with a budget of Rs. 5.7K- Executed a month-long social media campaign, boosting awareness, engagement, and driving substantial website traffic

Mumbai, Maharashtra, India

- Developed a targeted location analytics model for reaching the affluent database- Utilized data mapping techniques in the top 8 cities to determine the affluence levels of the customer base at a pin code level- Conducted a comprehensive analysis of pin codes at a micro level using keyword analysis and satellite mapping- Created an affluence index using area and property data to assess customer value

Gurugram, Haryana, India

- Developed a comprehensive business case to drive company diversification into the 'Health Supplements' market- Achieved substantial cost savings through successful consultancy project execution- Conducted comprehensive market analysis at both channel-level (direct selling) and category-level (nutraceuticals)- Analyzed the market trends and provided insights on new product development, branding, pricing and prototyping

- Evaluated market needs through customer research, aligning course offerings with current job demands to enhance relevance- Learned the ropes of cold canvassing and lead generation in an NSRCEL incubated ed-tech startup- Devised marketing strategies for in-demand skills in educational institutions, driving awareness and adoption

Pgdm-C, Advertising & Brand Management

Bachelor Of Business Administration - Bba, Marketing, 3.56/4

High School Diploma