Harshit Rusia Email & Phone Number

Delhi, India

Nulearn is constantly emerging as a leading Ed-tech platform across India and abroad. Nulearn offers a slew of online certificate programs, diploma, and MBA degree from top IIMs and global B-schools to choose from.As a Senior Manager of Digital Marketing at Nulearn, I lead the strategic development and execution of comprehensive media plans and budget allocations aimed at cultivating genuine student inquiries (LEADS) nationwide across India. Leveraging a suite of digital channels including Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Email Campaigns, and SMS Campaigns, I collaborate cross-functionally to nurture these inquiries into final enrollments, driving robust ROI.Role & Responsibilities- • Design, plan, set up and deliver high-performing 𝐩𝐚𝐢𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬.• Manage 𝐏𝐏𝐂 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 in Search and Social platforms also track ROI.• Create marketing reports to show the performance and identify the gaps.• 𝐌𝐚𝐧𝐚𝐠𝐞 𝐛𝐮𝐝𝐠𝐞𝐭𝐬 in line with the 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 and ensure that monthly spending is on target.• Use analytics tools to gauge the success of campaigns & track 𝐊𝐏𝐈𝐬 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬.• Research and identify the new media marketing opportunities for revenue growth.• keep monitoring the analytical data to get the user insight and take the necessary actions.• Parallelly work on the different channels such as email marketing, SMS marketing, WhatsApp marketing etc. to work on the potential data.• Monitor website performance and continuously work on improving the user experience.• Suggest new marketing strategies such as promotion, offers and new campaigns to get more conversion.• Upholding compliance with pertinent legislative regulations such as GDPR, web accessibility standards, CMA, and payment card protocols.• Guiding a team of digital marketers and strategically assigning them to tasks that optimize productivity to yield maximum output.

Noida, Uttar Pradesh, India

Zapminati Marketing is a digital marketing company, helping brands and publications to increase their customer value and committed to provide digital solutions for effective market growth.As a Senior Project Manager at Zapminati Marketing, my job is to plan and execute ways to sell more stuff on our website around the world. I use online ads like Google Ads and Meta Ads to do this. I work with different teams to turn people interested in our products into actual customers, making sure we get good results for the money we spend.Role & Responsibilities:• Create, plan effective online paid ads.• Managing ads on platforms like Google and social media, and keeping track of how well they do.• Making reports to see how our marketing is doing and finding ways to improve.• 𝐌𝐚𝐧𝐚𝐠𝐞 𝐛𝐮𝐝𝐠𝐞𝐭𝐬 in line with the 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 and ensure that monthly spending is on target.• Use analytics tools to gauge the success of campaigns & track 𝐊𝐏𝐈𝐬 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬.• Research and identify the new media marketing opportunities for revenue growth.• keep monitoring the analytical data to get the user insight and take the necessary actions.• Monitor and work on the landing pages and continuously work on improving the user experience.I am committed to driving impactful digital marketing initiatives that not only elevate brand visibility but also cultivate meaningful engagements leading to tangible business outcomes.

Gurgaon, Haryana, India

Nopaperforms, a B2B SaaS company, offers Admission Software to Education Industry. As a Product Marketing Manager, I drive lead generation from both B2B and B2C clients through online channels like Google Ads, LinkedIn Ads, and Facebook Ads. Additionally, I strategize for product adoption and increased usage.• Develop and plan effective marketing strategies.• Developed and executed Go-To-Market (GTM) and demand generation strategies using Google Ads, LinkedIn Ads, and Facebook Ads.• Making reports to see how our marketing is doing and finding ways to improve.• 𝐌𝐚𝐧𝐚𝐠𝐞 𝐛𝐮𝐝𝐠𝐞𝐭𝐬 in line with the 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 and ensure that monthly spending is on target.• Use analytics tools to gauge the success of campaigns & track 𝐊𝐏𝐈𝐬 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬.• Collaborated with the product team to understand client pain points and tailored marketing messages accordingly.• Orchestrated campaigns across digital channels to drive engagement, increase brand awareness, and generate qualified leads.• Led digital marketing efforts at Nopaperforms, a B2B SaaS company specializing in Admission Software for Education Industry.• Worked closely with the sales team to ensure leads generated from campaigns were effectively converted.• Worked closely with the product and development team to increase work on the feature and user experience enhancement.• Connecting with the clients to understand their digital marketing needs and provide them solutions.• Worked on the multiple marketing APIs such as Google Ads, Facebook Ads, Gmail, Google Analytics and Publisher API to interact CRM directly with these platforms.• Worked on the major email and sms marketing platforms such as SendGrid, Netcore, Kaleyra etc.

Gurugram, Haryana, India

GoobyFlight is a travel agency which provides 'End to End' travel solutions including air tickets, hotel bookings in India and abroad, cab booking in India and abroad for all major cities.Develop engagement-oriented programs, campaigns, and experiments across all channels (Organic, Google Ads, LinkedIn ads, YouTube ads, Twitter ads, media buying).Responsible for Customer engagement strategy and roadmap, including segmentation, touch-points, and success metrics.Create and manage various types of advertising campaigns on Google Ads, Meta Ads, and Bing Ads (Call ads, Display Ads, Video Ads, Search ads, Remarketing ads).Maintain website and landing pages.Create wireframes and workflows for website and landing pages.Track competitor’s search and display ads.Create email marketing campaigns on platforms like Sendgrid, Bravo, Netcore, Omnisend, and Mailchimp, including transactional and promotional campaigns, newsletters, eBooks, etc.Evaluate customer research, market conditions, and competitor data.Coordinate with implementation and sales teams to plan and execute new growth strategies.Manage SEO campaigns for GoobyFlight Website.Coordinate with design team to create artworks for social media, website banners, corporate brochures, and website design.

Gurugram, Haryana, India

STIC Travels Group is one of the leading travel and tourism company in India it provides world's best travel, aviation, tourism, cruise and car rental brands exclusively in India, and is focused onbringing the best of the world to India's doorstep.Responsibilities:• Conceptualize, plan, execute, and optimize high-impact paid campaigns.• Oversee PPC campaigns across Search and Social platforms, ensuring ROI tracking.• Generate comprehensive marketing reports to evaluate performance and address gaps.• Manage budgets aligned with strategy, ensuring monthly spending targets are met.• Utilize analytics tools to measure campaign success and monitor KPIs of marketing campaigns.• Identify and capitalize on new media marketing opportunities to drive revenue growth.• Continuously analyze user data for insights, implementing necessary actions.• Monitor and optimize landing pages to enhance user experience continually.

Gurugram, Haryana, India

AdGlobal360 is a digital marketing agency that specializes in creative digital marketing solutions, SEO, branding and content. Designed and implemented targeted performance marketing campaigns that aligned with overall business objectives. Develop, plan and set up and deliver high-performing 𝐩𝐚𝐢𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. Keep monitoring the analytical data to get the user insight and take the necessary actions. Monitor and work on the landing pages and continuously work on improving the user experience. Setup Google, Facebook and Bing ads campaigns to generate leads and revenue growth. Worked on the tools like SpyFu, Keyword Planner, SEMRush etc. keywords and competitor ads analysis. Successfully integrated a cohesive, cross-channel approach to maximize campaign effectiveness and reach.

Noida, Uttar Pradesh, India

PageTraffic is a digital marketing agency that provide digital marketing solutions, SEO, branding and content.Responsibilities:  Research keywords which will help to get good rank and traffic in less time. Competitor research using tools like SEMrush, Search metrics etc. Created campaigns on Google, Facebook to generate the qualified leads. Consistently analyze and recommended strategies and suggestions for improving website performance, thereby increasingthe efficiency of conversion and being competitive with the top competitors. Generated a 200% uplift in organic traffic to the website in 6 months through extensive SEO research tactics. Worked on various tools like Spyfu, Keyword Planner, SEMRush etc. keywords and competitor ads analysis. Effectively managed marketing budgets, allocating resources to high-performing channels and optimizing spend for maximum ROI.

Noida, Uttar Pradesh, India

SARA Technologies is a agency that provide website and software development, SEO, SMO and content. Worked on tools like Google Analytics, Google Search Console Tools, Google Keyword Planner, Google Trends etc. forkeywords, traffic and trend analysis. To improve the user experience and maintain the website speed used GT Metrics, Website Optimization tools to check andoptimize the website. Worked on both Off-Page and On-page SEO strategy to improve the traffic and search appearance on SERP. For audit and reporting and competitor analysis worked on tools like Screaming Frog, Xenu Link Tool etc.

Bachelor Of Engineering (B.E.), Computer Science

High School