SEM Expertise, CEO and Co-founder, Harsh is one of the most knowledgeable and experience search engine marketing (SEM, SEO, PPC & Social Media) experts, consultants and Internet entrepreneurs around and he has been in the game since 1998. Harsh’s job is to make sure that companies target the right audience to drive qualified traffic to their website as well as increasing their online ROI with the following Search Engine Marketing (SEM) strategies.1. Search Engine Optimization (SEO) - he optimizes websites search engine friendly so that search engines will rank them higher as well as increasing qualified traffic.2. Pay per Click Advertising (PPC) - he builds and manages 100% measurable PPC campaigns that send qualified leads to the website.3. Social Media - he develops a Social Media strategy that will help clients achieve their goals (reputation, sales, influence, credibility, charity, branding, traffic, etc.).4. Local Search Optimization - he promotes local businesses so that they can reach local customers while they seek local information, services and products.5. Web Analytics - he measures and analyzes the results of online campaigns through using Web Analytics in order to maximize the effectiveness of the online campaigns (PPC, SEO, Social Media, local search, emails, banners, etc.).He has a distinguished record in helping companies in a wide range of industries from e-commerce, communication, travel, franchise, financial, publishing, education, technology and not-for-profit.Specialties: Senior Management, Entrepreneurship, Alliances and Partnerships, Corporate Identity, Branding, Web Marketing Strategies, Integrated Marketing, Social Media Marketing, SEO, SEM, PPC, Email Marketing, Web Analytics, Media Buying, Internet Advertising, Google Adwords, Online Campaign management, Web 2.0, Website Management, Development & Production, Content Management, RSS Publishing, Web Technologies