William Smith Email & Phone Number

My ultimate goal is to start an interactive advertising agency specializing in pay per click (PPC) management and services as well as social network optimization, search engine optimization (SEO), media buying, affiliate marketing, e-mail marketing and the like.My in-depth search engine marketing experience includes:• Work closely with two Fortune 500 clients• Manage 30 + Pay Per Click (PPC) campaigns in Google Adwords, Yahoo Search Marketing, and MSN AdCenter for clients ranging from e-commerce, large scale Real Estate Developers, Financial Services and Agricultural.• In depth keyword research and traffic estimation for both Pay Per Click (PPC) advertising and search engine optimization (SEO).• Pay Per Click (PPC) Landing page development, implementation, multi-variant testing and consulting.• Website development/changes and registration form multi-variable testing to increase organic search visibility, e-newsletter subscriptions and sales leads.• Originating PR campaigns to generate 'buzz' for the company by aligning communication tone and strategy with corporate vision and business objectives including press releases and news-cast interviews.• Origination of initial email marketing newsletter and e-mail marketing campaigns based off best practices and CANSPAM while achieving, on average, a 21% open rate with minimal opt-out and high click-through.Specialties: Link buildingLocal search optimizationSearch engine marketing (SEM)Search engine optimization (SEO)SEO analysisSEO automation enhancementSEO consultingSEO data miningSEO education & trainingSEO implementationSEO keyword researchSEO performance enhancementSEO trainingWebsite analyticsWebsite link architectureWebsite usability

Listed skills include Smo, Online Marketing, Sem, and Seo.

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  Senior Account Manager - Online Marketing (Seo, Sem, Smo)

  Seo Hunts

  Jul 2008 - Present

  Develop Business & Sales plans for start-up online brand protection/ marketing software company. Provide analysis of sales/marketing goals. Strategic & Tactical analysis of business plans focused on development of Business Development organization including job descriptions, salary/ compensation plans, performance objectives, skills assessments, training plans and hiring/interviewing.Strategic marketing/online brand management using new and creative ways of tapping into many of the new social and professional networking media (e.g. Blogspot, Flickr, YouTube, Jobster, Facebook, and LinkedIn among others) to build an online presence including websites, blogs and magazine/online articles.Develop pricing and estimating tools for a General Contractor.Currently marketing product developed to provide jobseekers a new way to get employers to notice them.

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  London Business School

  Marketing & Finance