As Senior Vice President of Marketing at Home Partners of America, I lead strategic marketing initiatives for a $6 billion Blackstone Real Estate portfolio company dedicated to providing access to single-family housing and pathways to homeownership for 47,000 residents. My focus is on driving impactful results that enhance both occupancy rates and resident satisfaction.

Develop go-to-market strategy to launch advisory services for commercial real estate developer.

Drive adoption and growth of the only marketplace and community created exclusively for multifamily industry operators and proptech companies

In my role as Enterprise Managing Consultant at RealFoundations, I founded and led a new marketing and sales practices area for this global professional services firm focused exclusively on the commercial real estate industry. This initiative positioned the firm to better serve multifamily operators by emphasizing the critical link between improving customer experience and enhancing net operating income.Through consulting engagements, I benchmarked the performance of over 30 customer experience applications, helping multifamily operators meet the growing demand for tech-enabled leasing and living experiences. My efforts included delivering actionable operational recommendations designed to enhance resident loyalty, boost employee satisfaction, and drive profitability for our clients. I also conceptualized and published the firm's inaugural Customer Experience Technology Survey Report, which evaluated the influence of various applications on customer touchpoints across 600,000 multifamily units.

As the Founder and Principal of Cartercom, I led a commercial real estate and brand strategy consultancy that achieved remarkable growth and innovation over a decade. From 2013 to 2018, we experienced a 5X increase in revenue, expanding our client roster to over 25 developers and owners across 14 MSAs.Client Experience: Toro Development Company, RangeWater Real Estate, M2G VenturesPollack Shores, Irvine Company, Sunset Development, LAMB Properties, JMB Properties, Edward Andrews Homes, North American Properties, Jamestown, RocaPoint, Deutsche Bank, Majestic Realty, Bayer Properties, Dobbins Group, Regency Centers, MC Construction

In my role as Vice President of Marketing at Jones Lang LaSalle, I led dynamic omnichannel marketing campaigns and sales initiatives that drove a remarkable 33% growth for the Atlanta region of this global commercial real estate services company. By leveraging data-driven insights and innovative strategies, I played a key role in securing major wins in the office sector, significantly enhancing our competitive edge.I successfully organized and built a high-performing marketing department of four professionals while also matrix-managing over 12 administrators and collaborating with a network of external agencies. This cross-functional leadership allowed us to streamline operations and optimize our marketing efforts.One of my proudest achievements was enhancing our regional reputation, culminating in the "Best Places to Work" award in 2010. This recognition not only highlighted our commitment to employee satisfaction but also positioned JLL as a leading employer in the Atlanta market, attracting top talent and further strengthening our brand.