Joseph Hartmann Email & Phone Number

New York, New York

New York, New York

Led a cross-functional team consisting of in-house web and design staff and external development vendors to strategize, plan, and execute multichannel digital campaigns.Produced regular analytical reports on a monthly, quarterly, and campaign-end basis, offering insights to multiple departments for identifying successful strategies and refining future campaigns.Oversaw the development and upkeep of the programmatic, education, and advocacy sections of the ASPCA.org website, providing crucial digital support across various departments.Utilized in-depth analysis of digital trends and industry benchmarks to conceptualize and launch compelling campaigns aimed at driving member engagement, capturing leads, and securing donations for the ASPCA.Fostered strong relationships with pivotal digital agencies, leveraging their expertise to inspire innovative concepts for annual campaigns and special initiatives.

Greater New York City Area

Trained team members on use of Drupal CMS and Convio/Luminate CRMDesigned wireframes, mockups, and user interface elementsDeveloped and executed usability testing plansWorked with internal stakeholders to prioritize web projects, set expectations, and understand requirements from planning to executionAnalyzed website metrics and key performance indicators to constantly test and refine web products and features, and provided project status updates on a weekly basis

New York City

Created website mock-ups and wireframes; built and coded webpages in Drupal CMSDesigned marketing materials including logos, brochures, flyers and packagingImplemented company branding and identity across internal and external digital materialManaged day-to-day, mid- and long-term website projectsOptimized digital products through analyzing data