As a Business Mentor for Go Succeed NI, I empower entrepreneurs and small business owners across Northern Ireland to drive growth, navigate challenges, and build sustainable business strategies. Through tailored guidance, I help participants refine their business plans, enhance digital marketing efforts, and develop brand identities aligned with market demands.In this role, I leverage my background in strategic management, brand development, and market research to support mentees in achieving actionable results. Whether it's optimising e-commerce platforms, exploring new markets, or structuring marketing strategies, my focus is on building robust foundations for growth.

I've been around brand and marketing for more than 20 years. I've taken the time to understand both the practical and academic. I am certain I can help improve your business through brand and marketing consultation. This will put your business in a better position.Working with organisations to offer a fresh viewpoint on planning and strategy, finance, improving productivity and processes, marketing, and brand.Founder of Hamill Harty, working as brand and marketing consultant to assess the brand position of businesses and deliver strategic communication materials to improve their market position. Working with a range of local and international clients across education, recruitment, hospitality, FMCG, technology and charity sectors.My current role combines my skillsets of graphic design and strategic thinking to produce meaningful communication material based on goals and objectives.Within my current role I deliver a range of services: Brand strategy; Graphic Design; Animation; Digital Strategy; Social Media Strategy; Email Marketing; Website Development; Budget Management; Team Leadership and Management.- Conduct market research intelligence and analysis with comprehensive reporting.- Lead a range of teams with responsibility to deliver high performance and results.- Lead on financial planning for communications budgets delivering projects within time and budget.Recent work/clients include: Northern Ireland Social Care Council; Workbay LLC; Arkansas Department of Education; Fifth Element Group; VANRATH™ Recruitment; Hillyard Hospitality Group; Earl Beam Group; QUB, Ulster University; Invest NI.

In my role at Bro38, I led initiatives to drive growth, improve operational efficiency, and enhance brand presence across B2B and retail channels, including Tesco. Focused on impactful outcomes, my work included product development, service management, marketing strategy, and operational improvements.Operational Improvements- Optimised Shopify through automation, product listings, and inventory management, streamlining order fulfilment and automatic posting to Xero.- Cleared the servicing backlog and created a structured service agreement, enhancing client satisfaction and strengthening relationships.Strategic Marketing Initiatives- Developed and implemented a marketing strategy to better position Bro38’s product categories (Retail, Wholesale, FTG).- Spearheaded new packaging, SRPs, and installation guides, elevating brand consistency and product presentation.- Launched the Hazel and Gilbert brand, overseeing every aspect from concept to market introduction.Promotional and Branding Efforts- Redesigned the company website and fleet visuals to boost brand visibility.- Directed award campaigns, notably for DeBro, winning 3 food awards (2 Stars in Great Taste, Gold in Irish Food Awards, Gold in Blas na hEireann) which increased industry recognition.- Conducted customer segmentation analysis to drive targeted LinkedIn promotions, increase engagement, and execute tailored email campaigns.- Designed and produced a display stand, representing Bro38 at key events.General Business and Administrative Support- Managed daily operations, including orders, stock receiving, and store organisation, ensuring smooth, consistent processes.- Coordinated supplier relations, especially with InvestNI, and optimised the coffee ordering system to secure quality and supply.- Organised weekly meetings, providing strategic insights and preparing presentations to support business objectives.

Providing strategic direction to the organisation, driving operational efficiency and building the capabilities of the team for sustainable improvement.Successfully delivering, strategically:- New brand vision;- New value proposition;- Reshaping core values, vision and mission;- Development of a new Marketing strategy;- Development of messaging architecture.Operationally:- New brand development process;- New operational project management processes, to deliver increased profitability.

Working with global tech firms to support brand and marketing strategy through the creation of value propositions. Feeding into and managing the development of brand identity frameworks and digital marketing communications. Supporting tactical marketing activities with strategic insights. Training and developing marketing teams within the fintech industry.Working with:- Templum Marketplace- CryptoClear (Crypto Education)- Foxy AI (Proptech)- Openly Inc. (Insurtech)- Atomic (Fintech)- Mass Fintech Hub (Fintech Community)- Gretel (Fintech)- Advisor 360 (Wealthtech)- Irwin (Fintech)- Cloudmore (Commerce Platform)

Postgraduate Teaching on Digital Transformation. Support students to take a strategic leadership role in the digital transformation of brands and organisations.

Creating graphic design assets and marketing strategies for both Workbay and their clients. Workbay deliver workforce education and training through an online platform, within this role I was responsible for:- Delivering graphic assets for the training platform to enhance the user experience (UX).- Producing graphic presentations for clients to present via the platform.- Producing animated assets for the education and training elements of the platform.- Producing graphic marketing assets for clients’ social media channels and websites.- Developing and leading the production team in art direction.- Liaising with suppliers to deliver printed materials to support the online assets.- Successfully managing customer expectations and ensuring deadlines were met.- Training clients’ communications teams in producing successful digital marketing strategies.- Copywriting for key educational areas of the platform and marketing materials. This project focussed on Mazda Toyota, Huntsville, Alabama. At the beginning of the pandemic the ability to onboard workers face-to-face was impeded. I worked with the team to develop an online system of presentation and communication to solve the client’s problem. Along with this project, I worked on a number of brand presentations and social media marketing strategies for a number of organisations across the USA.

12-month contract to deliver the all brand, marketing and graphic design assets for the opening of a new 5-star £3million guesthouse and restaurant in County Down. I was responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities. Within this project I successfully delivered:- All graphic design elements related to the brand identity and logo design.- Animated promotional assets for use on social media channels.- A comprehensive 18-month marketing plan.- Brand identity guide to ensure consistency across all future materials.- Successful application for funding from InvestNI, circa £300k.- All interior design elements related to the brand design.- Signage and customer experience materials within the guesthouse.- Graphic communication materials including restaurant menus, bar menus and promotional assets.

Working title: Exploring market orientation and the effects of an increase in market intelligence on NPD and brand in micro and small food/agri-food businesses in Northern Ireland.Overview of study: A longitudinal, qualitative, empirical study that will take place with individual companies over a 9 month period. A structured questionnaire and face-to-face interviews will be used to gather evidence.

Teaching assistant delivering tutorials to International Business undergraduates

Director of a successful brand marketing agency and rapidly established a presence in the local market. Grew the team within eight months and won significant client accounts, providing marketing, branding and design services to a number of local, national and international clients across education, recruitment, hospitality, FMCG, technology and charity sectors for more than a decade.This role involved delivering a range of services: Graphic Design; Brand strategy; Animation; Marketing Strategy; Digital Strategy; Web Design and Development; Email Marketing; Advertising; Product Launches; Social Media Promotion; Stakeholder Engagement and Management; Tradeshows; Team Management; Supplier and Budget Management.- Strategic communications and brand advisor to board members, managing directors and chief executive officers for a range of organisations across international, national and local markets.- Conduct brand and market research intelligence and analysis with comprehensive reporting.- Lead a range of teams with responsibility to deliver high performance and results.- Lead on financial planning for communications budgets delivering projects within time and budget.- Operational management of the organisation.I created and delivered marketing and brand identity across numerous high-profile, multi-sector client accounts including, but not limited to: Anheuser-Busch (Budweiser); ebookers®/Expedia; Boojum Fresh Mexican; Blockbuster; Invest NI; Mourne Heritage Trust; TS Foods; Workbay LLC (USA); Ras Al-Khaimah Tourism Board (UAE); Ulster University; Queen’s university; Bró Coffee.

Brought in to support the permanent team on various projects, including work from Belfast City Council.

Employed as a freelance designer to support the permanent team on a number of projects.

Directed the Blockbuster account relationship across Northern and Southern Ireland, for all print and digital requirements.

Delivered key graphic, branding and marketing concepts as Senior Creative. ♦ Speeded workflow and increased core expertise across the team through training on design methodologies. ♦ Led creative vision for print awards, designed from initial idea to close in three days.♦ Instrumental in client pitches and project management for large scale branding projects; managed design work from initial inception.

Directed the Budweiser account relationship across Northern and Southern Ireland, for all print and digital requirements, equating to 40% of business revenues.♦ Increased profitability through rapid project completion and training of a junior team.