Harvey Palmer Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities• Leading and implementing channel specific marketing strategies and plans for assigned retailers.• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams• Leading activation programs with partners to improve brand visibility.

Vancouver, British Columbia, Canada

• Setup and ongoing management of sales team CRM - (Salesforce) to enable the sales team to constantly improve field execution.• Create and maintain sales dashboards to monitor performance metrics and inform management decision making.• Collaborate with sales managers across Canada to set up KPIs for field team and update on progress in a timely manner.• Create, implement, and track SOPs for sales team.• Single point of contact between trade marketing, supply chain and production teams to funnel most current and relevant information to the field sales team.• Collaborate with trade marketing to design and ensure flawless execution of all marketing campaigns.• Help maintain retail portal to help get the right tools to the field sales team

Vancouver, British Columbia, Canada

• Develop a channel-specific business plan in collaboration with sales leads with execution goals and tracking for leading North American distributor of the world's top luxury and premium wine, spirits and beer brands such as Smirnoff, Johnnie Walker, Captain Morgan, Guinness, and Crown Royal.• Translate consumer brand strategy at the regional/ channel level• Establish monthly/quarterly execution priorities, goals and tracking• Foster relationships with supplier contacts and key accounts critical to business• Manage assigned budgets• Present business analysis to key accounts as necessary• Identify and propose solutions to competitive activity• Assess effectiveness of market investments and redirect accordingly.• Develop, manage and deliver against channel specific incentives• Develop monthly and quarterly selling tools against focus areas• Develop and deliver channel execution and channel activity calendar• Organize monthly and quarterly meetings with sales teams to communicate and provide clarity to the business plan• Sales call participation for trade intelligence and sales support• Manage sampling budget and execution

Vancouver, British Columbia, Canada

• Primary responsibility was to sell Canon office equipment products and solutions while generating new customers in Vancouver• Calling on prospective customers, providing product information and demonstrations while creatingproposals that speak to customer needs• Performing all direct sales functions in a business to business, customer-facing environment• Providing ROI solutions to both existing and new customers; increasing efficiencies in workflow, reducing cost and improving quality of print documents and document management processes• Expanding Canon’s wallet share within base accounts• Driving customer satisfaction through solution-based relationships• Providing clients with the highest levels of customer service throughout the entire sales life cycle

Vancouver, Canada Area

Mumbai, Maharashtra, India

• Managed the annual trade marketing budget for West India.• Oversee the development and execution of BTL marketing programs such as promotions, events, andsponsorships and POS for all brands• Work closely with National Brand Managers to ensure alignment to national brand strategies• Evaluate marketing activity performance and effectiveness•Track industry trends, competitive activity and actively monitor brand performances via continuous trade presence.•Play an active role in the demand planning processes to ensure the in-market promotional activity isaccurately captured.• Main liaison with sales and participate in sales planning meetings to ensure flawless execution.• Occasionally lead special projects for the marketing function or market.

Mumbai, Maharashtra, India

• Manage and own client relationships (Director level and below, including Senior Manager, BrandManagers, Directors) on a portfolio of accounts• Primary client contact, client retention and satisfaction• Manage SOW and ultimately client expectations within agreed upon deliverables• Build and nurture relationships with client partner agencies, ensuring collaboration, strong partnershipand a united vision to achieve client business objectives

Mumbai Area, India

• Managing brand visibility for the entire Samsung Mobile and Consumer Electronics portfolio in retailacross channels in Mumbai• Ensure new brand launch visibility is rolled out in a timely manner across geographies• Planning and executing visibility campaigns from sub-vendor selection to final impact analysis• Help make and flash daily, weekly and monthly reports to the client about jobs progress

Mumbai Area, India

Heading Brand Activation and Trade Marketing across Maharashtra, Goa and Daman territories for Budweiser, Budweiser Magnum, Stella Artois, Hoegaarden and Leffe.Develop and execute a marketing budget for the entire region.Responsible for mapping entire geography for channel wise activation.In charge of all Sponsorship for the Region: Elle Cup, Corporate Sports Tournaments, Metallica, Avicci Arena Tour, FCC Ultimate Fighting, All Starr Jamm at Vero Moda.People management: Manage a team 2 Brand Activation Executives. KPIs, regular reviews and training.Coordinate between Central Marketing and Regional Sales Heads to enable alignment and optimal execution of Marketing Plans.

Sales in Key Accounts of South Mumbai and Bandra for Budweiser, Stella Artois, Hoegaarden and Leffe.

Media Analysis, competitive intelligence

San Francisco Bay Area

Summer Camp Counselor at Camp Redwood Glen, Scotts Valley, CA

Bachelor Of Management Studies, Marketing

Activities and Societies: Won flagship event and trophy at 'Manzeal' B School Fest organized by Bhavan's, Chowpatty. Hosted Quiz events.

Digital Marketing

Certificate course in Social Media and Digital Marketing

Higher Secondary School Certficate, Arts