🤝 Lead digital PR, Paid Ads, and junior account teams, ensuring seamless coordination and high performance across all campaigns.📊 Developed and executed SEO strategies, increasing organic traffic by 157% for a non-profit client and contributing to a 19% YoY rise in their conversions.📈 Optimised CRO by briefing designers and developers on UX changes to enhance UX and SEO, driving a 206% YoY increase in organic, paid, and direct leads for a US-based leadership training company.🔍 Tripled organic traffic for a leading data company through SEO briefs and optimised content, improving search engine visibility.🌐 Directed site migration and on-site content optimisation for a finance client, enhancing performance across international multisites.🔝 Conducted data-driven audits using Google Analytics, boosting first-page keyword rankings by 47% for a leading software client's international sites.

Developed and implemented effective SEO strategies, optimised website content, and conducted keyword research to improve search engine visibility. My efforts led to significant increases in organic traffic and first-page keyword rankings, laying a strong foundation for my transition into performance marketing.

- Developed and led the digital marketing strategy, aligning with both internal stakeholders and external agencies.- Managed digital marketing operations, including social media content creation, campaign launches, and community management.- Revamped and maintained the KinWell website, ensuring they align with our strategic vision and digital standards.- Regularly reviewed digital marketing performance, leveraging insights to optimise strategies.- Drove continuous growth in digital metrics by effectively managing our digital platforms and stakeholder relationships.

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- Recommended changes to the aftersales website architecture, content and linking to improve SEO and paid advertising positions for target keywords.- Created a partner presentation for a large client resulting in closing a six-figure deal.- Developed projections based on thousands of sets of data to aid the increase in accessories and part sales.

- Initiated display aisle testing to increase sales of new products.- Proactively volunteered additional hours in support of team during busy periods requiring extra man-power.