Hassan Ahmed Email and Phone Number

Experienced Performance Marketer | Data-Driven Strategist | Account Manager- Oversee and manage paid campaigns in the US and GCC markets. - Advertising platforms include Google Ads, Meta Ads, Google LSA, Yelp Ads, Amazon Ads, Bing Ads and LinkedIn Ads - Develop data-driven performance marketing strategies to achieve business objectives and maximize ROI. - Leverage data analytics for continuous optimization, improving CPA and lead/sales quality. - Analyze market trends, customer behavior, and competition to identify growth opportunities and optimize campaign performance. - Conduct testing and experiments to enhance campaign effectiveness and improve conversion rates. - Collaborate with cross-functional teams to integrate performance marketing initiatives with business strategies. - Communicate insights and recommendations effectively to key stakeholders. - Serve as an account manager for multiple clients, ensuring client satisfaction and delivering measurable results. - Reports to CEO and Head of Media - Manage marketing dashboards and prepare monthly reports to track performance metrics and identify improvement areas. - Collaborate with SEO teams to provide suggestions and recommendations for optimizing website performance and organic visibility. - Collaborate with the Social Media Team on content ideas and strategy. - $125,000+ Monthly ad spent in totalAchievements: - Reduced CPL by 50%- Improved the CVR by 17.57% reaching 18.82% - Optimizing the Avg. CPC by 47.49% resulting in 39.57% in conversions with full utilization of the budget

Experienced Performance Marketer | Data-Driven Strategist | Account Manager- Oversee and manage paid campaigns in the US and GCC markets. - Advertising platforms include Google Ads, Meta Ads, Google LSA, Yelp Ads, Amazon Ads, Bing Ads and LinkedIn Ads - Develop data-driven performance marketing strategies to achieve business objectives and maximize ROI. - Leverage data analytics for continuous optimization, improving CPA and lead/sales quality. - Analyze market trends, customer behavior, and competition to identify growth opportunities and optimize campaign performance. - Conduct testing and experiments to enhance campaign effectiveness and improve conversion rates. - Collaborate with cross-functional teams to integrate performance marketing initiatives with business strategies. - Communicate insights and recommendations effectively to key stakeholders. - Serve as an account manager for multiple clients, ensuring client satisfaction and delivering measurable results. - Reports to CEO and Head of Media - Manage marketing dashboards and prepare monthly reports to track performance metrics and identify improvement areas. - Collaborate with SEO teams to provide suggestions and recommendations for optimizing website performance and organic visibility. - Collaborate with the Social Media Team on content ideas and strategy. - $125,000+ Monthly ad spent in totalAchievements: - Reduced CPL by 50%- Improved the CVR by 17.57% reaching 18.82% - Optimizing the Avg. CPC by 47.49% resulting in 39.57% in conversions with full utilization of the budget

I am working with them as a Manager - Digital Marketing, handling their projects from Customer Acquisition to Performance Marketing.Responsibilities:- Develop and drive the overall digital marketing strategy for the organization.- Oversee the implementation of SEO, PPC and social media campaigns- Planning budget and execution of paid ads campaigns- Applied marketing efforts in collaboration with product and design team- Ensuring KPIs (i.e., CPA, ROAS, CVR, CTR etc.)- Analyze data and metrics to measure campaign performance and provide insights for optimization- Conduct market research and competitor analysis to identify target audiences, industry trends, and opportunities for growth- Compile performance reports and make decisions to improve business services, user experience and overall customer journey- Leading a Team of 6 Amazing PeopleAchievement:- Crossed $1.6Mn in overall sales in 2022 with 30.93% growth from 2020- Improved returning sales by 28.35% in 2022- CPA reduced by 19% compared to 2021

Responsibilities:- Planned and managed PPC campaigns to drive targeted traffic and maximize ROI.- Monitored campaign performance, conducted A/B testing, and implemented optimization strategies.- Managed and executed SEO strategies to improve website rankings, organic traffic, and conversions.- Conducted thorough keyword research and analysis to identify target keywords for optimization.- Lead the team to apply the best strategies and drive business growth.Achievement:- Organic traffic improved by 63%, and grew to 1.2 Mn from 73K- 10x ROAS on paid ads, ensuring best CAC

Responsibilities:- Conduct keyword research to identify relevant and high-performing keywords for optimization.- Optimize website content, including meta tags, headers, and on-page elements, to improve search engine visibility.- Implement technical SEO strategies, such as optimizing site structure, improving website speed, and fixing crawl errors.- Planned PPC search and shopping campaigns and executed them with proper strategy.- Worked on bidding strategies, audience segmentation and remarketing.Achievement:- Ranked 4,500+ keywords in top 10 compared to 1,500+ in 2016- Increase organic revenue by 125% cross 1Mn Annual sales

Responsibilities:- Learnt and practiced SEO on private blog- Wrote SEO optimized content- Proper keyword research, page optimization and content developmentAchievement:- Ranked multiple posts on various keywords including “Basic SEO strategies” and “How to make money online”- Successfully derived 900+ visits from StumbleUpon in one night