Creative Content Designer And Brand Strategist
Current•Orchestrated the development of comprehensive content calendars, coordinating with design and marketing teams to ensure timely, consistent, and relevant content delivery •Presented creative ideas and performance reports to senior management, including the CMO, resulting in data-driven strategy improvements•Collaborated with CMO, social media manager, designers, and analysts to align marketing strategies with creative execution, ensuring seamless, on-brand messaging across digital platforms•Led on-site content gathering at the NCAA Final Four, capturing dynamic moments, panels, and creating real-time, engaging content that elevated ShotTracker’s visibility and audience interaction•Guided team of designers, helping refine designs to maintain brand consistency across all social platforms •Implemented social brand strategy that resulted in a 20% increase in engagement