Hannah W. Email & Phone Number

Orlando, Fl, Us

Alexandria, Va.

‣ Produce marketing KPI dashboards and delivers monthly, cross-channel performance reports withactionable insights.‣ Develop conversion optimization strategies, with the aim of improving efficiency in the digital marketing department and increasing ROI.‣ Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution.‣ Deliver high level, top down, sets of analytics and dashboards to track client outcomes at the overall client/project level and for individual marketing campaigns.

Charleston, S.C.

‣ Plan and execute digital marketing, including SEM, email, social and display advertising campaigns.‣ Measure and report performance of all digital marketing tactics.‣ Identify trends and insights, and optimize spend and performance based on insights.‣ Plan, execute, and measure experiments and conversion tests.‣ Use tools including Google Analytics and Google Data Studio to track campaign performance.‣ Collaborate with internal teams to create landing pages and optimize user experience.‣ Collaborate with internal departments and external agencies and clients.

Orlando, Fla.

‣ Establish and build relationships with targeted media outlets, key stakeholders and the community.‣ Create and deliver press releases, media relations content, executive bios, corporate newsletter content, social media content, and speaking proposals.‣ Lead content strategist for thought leadership campaigns, including case studies, articles, white papers, and blog posts.‣ Source and manage speaking and sponsorship opportunities.‣ Design and launch email campaigns.‣ Plan and execute digital marketing, including SEO/SEM, social media and display advertising campaigns‣ Identify trends and insights and optimize spend and performance based on the insights.‣ Craft aesthetic comprehensive monthly reports using InDesign and Google Data Studio.‣ Research media coverage and industry trends.

Orlando, Fla.

‣ Successfully performed both onsite and offsite SEO audits for clients and made recommendations based on their campaign goals.‣ Implemented event-tracking on site with Google Tag Manager and set up goals in Google Analytics to track progress.‣Designed layout and graphics for email marketing campaigns and landing pages, and provided art direction when designing graphics for social media content.‣ Researched and developed high-converting landing pages for lead-based clients.‣ Provided copywriting expertise for landing page content, email marketing campaigns and blog posts.‣ Created and implemented basic code for projects (JSON, HTML, CSS).‣ Increased organic traffic for a client over 250 percent over the course of a calendar year through strategic keyword research and content promotion.‣ Crafted and designed aesthetic comprehensive monthly reports for all marketing clients using InDesign and Google Data Studio.‣ Performed deep-dive forensic analysis to identify abnormal anomalies using tools like Google Analytics, SEMRush and Ahrefs.‣ Managed multiple online brand reputations by monitoring media coverage, acquiring backlinks and responding to social media reviews.‣ Managed UTM tag implementation and conversion tracking.

Orlando, Fla.

Orlando, Fla.

‣ Assisted with media buys in STRATA: confirming orders, inputting rates, editing and creating campaigns.‣ Analyzed station rankers to determine best station for buys‣ Drafted consumer profiles based on Nielsen raw data‣ Reached out to station and publication reps in traditional media.

Orlando, Fla.

‣ Handled day-to-day tasks within UCF's Department of Housing and Residents Life‣ Created monthly newsletters for the community's residents‣ Effectively dealt with crisis situations‣ Ensured smooth operations in respected community‣ Worked directly with Area Coordinators to handle situations‣ Obtained certification in basic first aid

Orlando, Fla.

‣ Crafted fun and quirky social media posts on Twitter, Facebook, and Instagram geared towards our family audience.‣ Increased traffic to company's website by publishing engaging blog articles.‣ Drafted press releases, media alerts and news kits to send to bloggers,reporters and mass media influencers.‣ Had the special opportunity to promote the $5 million project: Grand Opening of New KidsTown.

Orlando, Fla.

‣ Contacted clients to schedule appointments‣ Learned about how to ensure clients stay on right path‣ Helped write radio and TV scripts‣ Developed understanding for client budgets‣ Flied invoices from media stations‣ Developed client newsletter content‣ Assisted in developing client websites

Psi Omega Chapter

‣ Editor-and-Chief of monthly digital newsletters‣ Designed and created print and digital graphics advertising events‣ Delegated tasks to fellow PR staff to help raise awareness for RUSH events‣ Worked with a team to brainstorm ways to promote fraternity to incoming freshman

Psi Omega Chapter

‣ Managed all social media platforms: Twitter, Instagram and Facebook‣ Designed and curated all content for the chapter's website: apoucf.org‣ Maintained effective communication with Psi Omega chapter alumni‣ Created and published graphics for social media

Championsgate, Fla.

‣ Interacted with guests‣ Carried food trays‣ Worked in fast-paced environment‣ Filled out food orders‣ Bused tables‣ Communicated with servers and bartenders

Davenport, Fla.

‣ Interacted with customers‣ Made ice cream‣ Worked under pressure‣ Cleaned work area and mopped floors‣ Handled cash‣ Counted cash drawers

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication, 3.6 Gpa

Activities and Societies: ‣ Ad Club ‣ Alpha Phi Omega ‣ Various community service events

Associate Of Arts (A.A.), General Sudies, 3.8 Gpa

Activities and Societies: ‣ Literary Magazine Editor