Hannah W. Email & Phone Number

Orlando, FL, US

Alexandria, Va.

• Produce marketing KPI dashboards and delivers monthly, cross-channel performance reports withactionable insights.
• Develop conversion optimization strategies, with the aim of improving efficiency in the digital marketing department and increasing ROI.
• Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution.
• Deliver high level, top down, sets of analytics and dashboards to track client outcomes at the overall client/project level and for individual marketing campaigns.

Charleston, S.C.

• Plan and execute digital marketing, including SEM, email, social and display advertising campaigns.
• Measure and report performance of all digital marketing tactics.
• Identify trends and insights, and optimize spend and performance based on insights.
• Plan, execute, and measure experiments and conversion tests.
• Use tools including Google Analytics and Google Data Studio to track campaign performance.
• Collaborate with internal teams to create landing pages and optimize user experience.

Orlando, Fla.

• Establish and build relationships with targeted media outlets, key stakeholders and the community.
• Create and deliver press releases, media relations content, executive bios, corporate newsletter content, social media content, and speaking proposals.
• Lead content strategist for thought leadership campaigns, including case studies, articles, white papers, and blog posts.
• Source and manage speaking and sponsorship opportunities.
• Design and launch email campaigns.
• Plan and execute digital marketing, including SEO/SEM, social media and display advertising campaigns

Orlando, Fla.

• Successfully performed both onsite and offsite SEO audits for clients and made recommendations based on their campaign goals.
• Implemented event-tracking on site with Google Tag Manager and set up goals in Google Analytics to track progress.
• Designed layout and graphics for email marketing campaigns and landing pages, and provided art direction when designing graphics for social media content.
• Researched and developed high-converting landing pages for lead-based clients.
• Provided copywriting expertise for landing page content, email marketing campaigns and blog posts.
• Created and implemented basic code for projects (JSON, HTML, CSS).

Orlando, Fla.

Orlando, Fla.

• Assisted with media buys in STRATA: confirming orders, inputting rates, editing and creating campaigns.
• Analyzed station rankers to determine best station for buys
• Drafted consumer profiles based on Nielsen raw data
• Reached out to station and publication reps in traditional media.

Orlando, Fla.

• Handled day-to-day tasks within UCF's Department of Housing and Residents Life
• Created monthly newsletters for the community's residents
• Effectively dealt with crisis situations
• Ensured smooth operations in respected community
• Worked directly with Area Coordinators to handle situations
• Obtained certification in basic first aid

Orlando, Fla.

• Crafted fun and quirky social media posts on Twitter, Facebook, and Instagram geared towards our family audience.
• Increased traffic to company's website by publishing engaging blog articles.
• Drafted press releases, media alerts and news kits to send to bloggers,reporters and mass media influencers.
• Had the special opportunity to promote the $5 million project: Grand Opening of New KidsTown.

Orlando, Fla.

• Contacted clients to schedule appointments
• Learned about how to ensure clients stay on right path
• Helped write radio and TV scripts
• Developed understanding for client budgets
• Flied invoices from media stations
• Developed client newsletter content

Psi Omega Chapter

• Editor-and-Chief of monthly digital newsletters
• Designed and created print and digital graphics advertising events
• Delegated tasks to fellow PR staff to help raise awareness for RUSH events
• Worked with a team to brainstorm ways to promote fraternity to incoming freshman

Psi Omega Chapter

• Managed all social media platforms: Twitter, Instagram and Facebook
• Designed and curated all content for the chapter's website: apoucf.org
• Maintained effective communication with Psi Omega chapter alumni
• Created and published graphics for social media

Championsgate, Fla.

• Interacted with guests
• Carried food trays
• Worked in fast-paced environment
• Filled out food orders
• Bused tables
• Communicated with servers and bartenders

Davenport, Fla.

• Interacted with customers
• Made ice cream
• Worked under pressure
• Cleaned work area and mopped floors
• Handled cash
• Counted cash drawers

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication, 3.6 Gpa

Activities and Societies: ‣ Ad Club ‣ Alpha Phi Omega ‣ Various community service events

Associate Of Arts (A.A.), General Sudies, 3.8 Gpa

Activities and Societies: ‣ Literary Magazine Editor