Tracked and interpreted competitive movements to evaluate strategy, financials, leadership, investments, partnerships, production, dealer network, product launches, and market movements. Performed deep dive analysis on 3 major competitors and one on future potential threat based on qualitative and quantitative data sets from primary and secondary sources.• Implemented new ways of capturing and visualizing competitive information to better direct business decisions by utilizing existing data.• Constructed and implemented model, leveraging Power BI, to designate relationship metrics to customers based on available new truck sales data, providing clear visual of participation performance and market share within product and market segments for customers.• Uncovered early warnings and competitor trends, helping predict future movement or areas of concern that utilized Attack, Defend, and Growth strategies.• Identified links and opportunities between competitive information and other market data within market intelligence and Volvo Group, supporting market research and delivering additional context to assist upper management’s decision making.

Created and maintained 12 independent segment strategies using quantitative and qualitative data that was captured from National Accounts, Dealer Sales Channel, Marketing, Product Managers, and Senior Leadership. Refined messaging to customers to center around solution-based selling that was used by Industry Sales Reps and Marketing to lead campaigns that were customer centric.• Controlled project management of industry-focused sales enablement activities (events, training, content, playbooks, account development, and thought leadership) that increased awareness, participation, and closure to drive share gain in targeted segments.• Optimized sales opportunities and developed strategy by spearheading analytical, financial, market research, and marketing support to Industry Solutions and Strategy.• Worked cross-functionally with Industry Strategy Manager, Product Managers, and Product Development, researching customer and application needs in designated industry segments, identifying gaps in HYG’s product or commercial offerings, and devising and implementing gap closure plans.• Led monthly meetings, including Vice Presidents, Directors, Sales Reps, and managers from multiple departments, gathering / providing regular performance updates on market share, profit, and industry / key customer penetration for assigned segments and constructing plans to close gaps to growth targets.

Reported on warehouse products to support Product Managers and senior leadership. Filled Product Manager role during new product launch. Traveled to demo new product with key customers with engineers, National Account Managers, and Dealer Representatives. Supported Brand Marketing needs and requirements.• Created and refined monthly Warehouse Product Health Report utilized by Product Managers, Engineers, and Senior Leadership, providing market share, profitability, customer volumes, and product line key insights.• Demoed new Class III End Rider (due to lack of Class III Product Manager) with engineers with major customers around country, capturing Voice of Customer, Voice of Dealer insights, and feedback, and reported findings back to Vice President of Warehouse Products.• Delivered data and analysis to Product Managers, quantifying project proposals.• Devised dashboard, leveraging existing data, to answer ad hoc requests for Product Managers and Senior Leadership. Improved request response time from 2 hours to 5 - 10 minutes. Model was transitioned from Excel to Power BI a few months later.• Prepared information required for option feature matrix, global worksheet, spec and sales sheets, supporting Product Managers and Brand Marketing Managers. • Supported Product Managers during key product launches by preparing Market Research Documents that quantified customer and market requirements that new products needed to satisfy.• Formulated plans to grow share and address competitive threats by collaborating with senior sales leadership, capturing expertise to share with end users, and working with marketing to share information internally and externally.

• Class I, II, and III Hyster/Yale MHC TKC truck certified • Shadowing opportunities with multiple industry account managers. • In depth learning through intradepartmental rotations.• Salesforce & NOVO CRM workshops.• Developed Warehouse, DCs, and 3PL application solutions.• Nuvera hydrogen fuel cell training.

• Performed all booking and payroll duties.• Managed and solved customer issues daily• Developed HIPAA policies and procedures to ensure HIPAA compliance and minimize risk.• Created pricing models and performed breakeven analysis to be present to current and future investors.• Responsible for discovering and problem solve errors within the application to deliver to program developers and our team.

• Performed bookkeeping responsibilities, including bank reconciliation, journal entries, and payroll accounts.• Scheduled and facilitated information sessions with current and potential clients.• Established a strong rapport with key clients, building confidence and identifying specific requirements.• Developed risk assessment documents, sent bank confirmations, and prepared audit files.• Demonstrated problem solving skills on a daily basis ranging from computer issues to customer satisfaction.

• Leader of a three-member crew timber appraisal team.• Prepared sale notices to all potential buyers.• Organized and manage sealed bid timber sales ranging from $50,000 to $400,000.• Established current market value of timber based on previous sales and current market trends.