• Developed and executed comprehensive social media strategies aligned with Telenor’s business goals to enhance brand visibility and engagement across all social platforms. • Created engaging content for Twitter and Threads, driving platform-specific audience interaction. • Leveraged social listening tools to monitor and analyze customer sentiment for Telenor, Oreo, Dove, Dalda, and Knorr, extracting actionable insights on campaign performance and audience perception. • Performed detailed sentiment analysis for Telenor by manually reviewing comments, identifying trends, and optimizing strategies based on insights. • Assisted with Telenor’s brand refresh campaign by supporting digital amplification efforts and evaluating campaign impact. • Created exhaustive reports on social media performance, including platform health, campaign analysis, and competitor benchmarking. • Collaborated on digital marketing campaigns by developing media plans, optimizing content performance, and achieving key campaign objectives. • Pitched and supported influencer marketing campaigns from concept to execution, fostering brand partnerships and outreach. • Produced creative video content for Telenor, enhancing brand storytelling through visual media.

As a Client Service Executive at Fishbowl, I was responsible for managing the relationship between the agency and a leading telecom client, Jazz. My role involved understanding the client’s business needs, developing tailored marketing and advertising strategies, creative ideation and ensuring the smooth execution of those creative ideas. I worked closely with internal teams to deliver innovative solutions that aligned with the client's goals, while maintaining clear communication and managing timelines, budgets, and expectations to ensure overall satisfaction.

Produce effective social media content for Uks' social media handle. Created content from scratch, visualized, disseminated and analyzed it through the campaign period.Generated multiple reports, press releases and other publications. Coordinated, executed, transcribed and reported events in person and online.

Learned copy writing in Urdu and English, collaborated conceptualizing logo rationales and understood the strategic process of advertising while developing a tourist campaign for PTDC.

Developed radio programs and documentaries. Assisted organizing the annual conference for PUAN 2019, learned the dynamics of event management. Featured in two advertisements for a government project. Mastered the art of video editing and graphic designing.