Hayden Cody-Jensen Email & Phone Number

Seattle, Washington, United States

Lead research expert and project manager on 25+ brand health tracking programs that totalled over $5M in revenueBuilt strong client relationships by implementing quantitative research solutions that solved strategic business and marketing questionsWorked cross functionally with engineering and product teams to implement insight focused brand health dashboards resulting in a 92% client satisfaction ratingImproved client service satisfaction 10% by collaborating with principal data scientists to improve team comprehension on advanced Qualtrics platform analyticsCreated and presented brand health reports that identified brand and marketing opportunities, leading to 10 contract renewals and over $100K in program expansionsIdentified critical SOP improvements in an ambiguous startup environment that helped streamline internal and client facing processes

Seattle, Washington, United States

Managed and executed over 30 brand tracking and market strategy research programs across a wide range of B2C and B2B industriesWorked with senior leadership to review client RFPs and develop $1.5M in research proposalsLed communications with clients and internal cross functional teams throughout the research lifecycle to ensure successful project execution and delivery Summarized multi-source research findings to create actionable insights for market and brand initiativesTrained and mentored junior analysts on market research and project management best practices

Seattle, Washington, United States

Key contributor on 15 brand health research programs across the technology, CPG, beauty, retail, and telecommunications industriesManaged internal and external facing project timelines that ensured accurate delivery on key milestonesSuccessfully led data and deliverable quality assurance initiatives Developed strong relationships with internal data processing and modeling teams to deliver reliable complex analyses

Seattle, Washington

Provided essential support and oversaw the regional operation of a global B2B advertising brand health trackerSummarized complex data into detailed narratives that provided actionable recommendations on the performance and effectiveness of advertising mediumsCoordinated with clients and greater research teams to ensure research efficacy and proper study designImplemented strong analytical skills to identify trends and fluctuations in survey dataAssisted in the development of cross-tabulation designs that provided accessible and segmented dataLeveraged key insights from advanced analytical models to identify primary brand objectives and growth space opportunitiesUtilized strong communication skills across domestic and international teams to adhere to strict timelines and establish successful research implementation.

Bellevue, Washington

Analyze, edit, and make recommendations for branch, filter, and skip logic to ensure that all screening surveys capture the appropriate consumer segments for User Research studiesEmploy masterful knowledge of survey design and best practices to avoid survey fatigue and dropout as well as to maximize survey response rate and study session fulfillmentUtilize detail-oriented survey data analysis to identify profile fits, dropout rates, and qualified leads for numerous active User Research studiesPossess a complete understanding of how datalink attributes are categorized into a CRM and later queried for hyper-targeted consumer distribution listsCollaborate with project managers and questionnaire development team to optimize survey creation workflow and to deliver screening surveys that adhere to the strict guidelines for User Research studies

Bellingham, Washington Area

Developed, planned, and executed a wide range of events seeking to provide hospitality to major stakeholders and various market segmentsIdentified key audiences and developed event marketing solutions for those audiences to promote game attendanceCoordinated with fellow marketing interns and managers to create an effective program, sport, and game marketing strategies and promotionsUtilized superior communication and teamwork with all interns and gameday staff to execute in-game promotionsDeveloped key relationships with fans, alumni, and student-athletes to enhance game and event experience

Western Washington University

Led and managed a group of nine other officers through the development, production, and execution of a wide range of professional development, academic, and networking eventsUtilized effective leadership and superior organization to determine areas of opportunity and growth. Delegated projects and assignments based around those opportunities to the appropriate officer(s) and oversaw progressServed as the liaison between our collegiate chapter and the American Marketing Association (AMA). Maintained streamlined communication with regional AMA representatives and planned, developed, and produced several progress reports including the “SMA Annual Report” and the “2017-2018 Chapter Plan”Aside from planning and mapping our chapter’s quarterly events I directed the development of the annual XMC Case Competition, the first-ever Marketing Mentorship Program, and the seasonal Spring Seattle Agency Tours

Bellingham, Washington Area

Responsible for managing and updating the master list of all current and prospective members and developing unique initiatives to turn prospects into paid, full-time membersPromoted and communicated the value of joining to prospects through regular weekly meetings as well as marketing events across the university’s campusDeveloped, planned, and assisted in the production of professional development, academic, and networking events with the President and select officersCollaborated with the President and fellow officers in the development, planning, and production of the annual XMC Case Competition. Assisted in developing detailed hourly schedule, securing sponsors, and organizing teams and judge panels

Bellingham, Washington Area

Engaged with fellow officers in developing quarterly events by designing themes, discovering and reaching out to professional speakers, and creating original content for internal presentations and workshopsAssisted the President in developing major internal projects and initiatives designed to enhance our promotional efforts and create a more member-friendly atmosphereContributed to the extensive planning and development for the annual XMC Case Competition with fellow officers and key department professors and staff

Bellingham, Washington Area

Attended all chapter meetings to gain a better understanding of the WWU Marketing Department and the marketing industryEngaged in a mix of professional development workshops to learn best practices for resumes, cover letters, interviews, and moreBegan building a professional network with connections everywhere from students and professors to marketing professionals and business owners

Bellingham, Washington Area

Implemented first-class customer service to assist patrons with questions, concerns, and facility toursEfficiently handled a wide variety of transactions through the POS systemManaged and kept all patron accounts up to date through the CRM systemMaintained accurate inventory records of all checked out equipment and supplies through an asset management system

Bellingham, Washington Area

Led a small team of sale representative interns to become the top performing market in the region with over $40,000 in advertisement space salesImplemented quality leadership, organization, and time management to motivate and prepare team of sale representatives to set and reach their daily and weekly goalsDeveloped meaningful and trust-based relationships with local business owners to better understand business goals and marketing objectivesMade tailored traditional and digital marketing recommendations to clients that would assist in their business’s collegiate demographic penetrationServed as the liaison between our local market and the corporate home office, reporting sales statistics, submitting various documents and contracts, and processing leadsFinished in the top 18% of all national sale representatives with over $14,000 in personal sales