Award-winning content creator and content brand strategist with 20+ years of experience in full-funnel marketing and sales content that is empathetic, informative, and actionable. Specializes in developing thought leadership and foundational content for B2B industries with complex solutions and long buying cycles. Works primarily with North American B2B technology and service companies in finance, banking, HR, compliance, security, and healthcare. Areas of specialization include:- Thought leadership content such as white papers, reports, ebooks, and article series- Marketing content such as brochures and case studies- Marketing fundamentals, including personas, key messaging, and brand voice Learn more at vocativecommunications.ca
Listed skills include Copywriting, Marketing Communications, Brand Development, Strategic Communications, and 23 others.