Hayley Daniel Email & Phone Number

Palmyra, Wa, Au

Perth, Western Australia, Australia

Coordinate the development and design process for Alf products.

Perth, Australia

Following my return from New York, I completed the NEIS program and launched my own business working as an artist. I specialize in custom hand drawn pet portraits & abstract paintings.

Perth, Western Australia, Australia

Over this 4-month period I worked remotely with founder Cathryn Wills on the Development & Spec'ing of the Series 8 2021 Collection.

Perth, Western Australia, Australia

Over this 9-month period I worked remotely with DCK's London based team where I lead the development of a new Handbag & SLG line for DCK’s in house brand Liars & Lovers.

Greater New York City Area

Millennial Brands is a bi-coastal company that has 3 in house brands (Kelsi Dagger Brooklyn, PLV & Rocket Dog). Based on the positive response to the new direction of the Handbag line I designed for Rocket Dog, an opportunity became available for me to move into Footwear Design and help modernize the brand. My main responsibility was to design fresh, fashion forward product aimed at setting Rocket Dog apart from their competitors and opening new doors to more fashion based accounts. Rocket Dog now has a thriving E-Commerce business and over 200 stockists in the US, UK Europe and Israel including Urban Outfitters, Forever 21, Dollskill, Amazon, Schuh, Zappos and Famous Footwear.

Greater New York City Area

In early 2015 I lead the launch of a new Handbag line for Rocket Dog where I worked directly with the SVP of Design. I was the sole designer for this new category and spearheaded the branding, strategy and range planning for the new Handbag category.

New York

PLV Studio was a New York based company that owned the license for French Connection Handbags. In this role I was the sole handbag designer for USA specific collections that were sold in department stores such as Nordstrom, Macy’s, Lord & Taylor, Dillard’s, Sak’s Off Fifth and French Connection USA stores.

Sydney, Australia

Ladakh is an Australian womenswear apparel label based in Sydney. Ladakh has a strong Australian following and growing USA customer base including Urban Outfitters, Anthropology, Shopbop, Shopstyle, Nasty Gal and Revolve. In this role I worked on monthly collections focusing on a range of categories including woven, knitwear, swim and evening.

Melbourne, Australia

Mimco is an iconic Australian accessories company that creates unique leather accessories. Over the past 20 years, Mimco’s cult Australian following has expanded globally with the opening of stand-alone boutiques in NZ, UK, Singapore and South Africa. I worked on a range of product categories including leather handbags, evening bags, non-leather bags, small leather goods and tech accessories. During my 4 years at Mimco, I helped contribute to a 40% sales growth in the small leather goods and non-leather categories.

Melbourne, Australia

Perth, Australia

After completing an internship at Karolina York, I began designing prints for the Sydney based print studio in a freelance capacity. I designed ranges on a bi-monthly basis according to specific design briefs; using a mixture of print techniques including silkscreen printing, transfer printing and hand drawing. Several prints I designed were sold to Lisa Ho, Tigerlilly, Smouha and Hill Textiles.