Head Of Income Generation And Pr
The Monkey Sanctuary, Looe
Compiled a 5 year income generation and communications strategy. Managed a diverse fundraising and PR team including paid staff and agencies.Managed the Wild Futures and Monkey Sanctuary brands, as well as multiple product and event brands. Implemented a digital strategy achieving significant growth on social networks, a high subscription rate to monthly e-news, increased Google Analytics on Wild Futures and Monkey Sanctuary websites.Responsibility for recruiting and managing a range of celebrity relationships. Introduced new segments to the charity including eventers, activists, ambassadors and donors, with a defined communication cycle for each group.Ensured regular media coverage locally, nationally and internationally – newspaper, radio, TV – securing features with NBC, Sky, BBC and ITV.