Hayley Kirkpatrick Email & Phone Number

Melbourne, Victoria, Australia

• The Organisation: The Sydney Swans Football Club was born almost 150 years ago from hard work, grit and a relentless drive for success. The Sydney Swans are one of the leading football clubs, both on and off the field.
• Lead the design of customer experiences ensuring they maximise utilisation of technology, business systems and business partnerships
• Oversee all Sydney Swans consumer products including Membership, Ticketing and Merchandise
• Lead a team of consumer support, sales and operations staff

Melbourne, Australia

The Organisation: AFL Membership Shared Services provides strategic guidance and operational support for club membership, ticketing and CRM programs. Strategically, we conduct analysis and develop reporting to capitalise on strengths and identify revenue growth opportunities for the industry. Operationally, we deliver systems solutions, encompassing.

My Role: Lead a team to deliver operational excellence to all internal & external stakeholders by supporting key phases of the membership cycle including renewal, system setup & quality control, fulfilment, member ticketing, finals, entitlement management & reporting. Develop strong working relationships with consumer staff at all AFL clubs, providing.

My Role: Key point of contact for AFL Clubs managing their membership databases and associated systems. Analyse club campaigns and products to identify areas of potential growth and improvement. Oversee operational requirements of assigned clubs relating to membership system set up, fan communication, reporting and analysis, in order to support their.

The Organisation: IMG Sports Technology Group provides membership management, industry leading event registration and e-commerce solutions to national sporting bodies, elite sporting competitions and international events in ten countriesMy Role: Responsible for all operations of the company’s ticketing division, including set up, daily operations, and.

The Organisation: Bally Total Fitness Holding Corporation was an American fitness club chain operating more than 400 facilities.My Role: Directed all corporate communication and oversaw multi-line switchboard in a position responsible for worldwide employee, business and customer inquiries. Provided administrative support to nationwide Bally Personal.

The Organisation: Hockey Australia is the National Sporting Organisation for hockey, overseeing the sport in Australia.My Role: Primary point of contact for all national database inquiries from stakeholders. Coordinated system maintenance and development with the database provider. Developed, managed and coordinated membership research programs in.

The Organisation: Indoor gridiron team in the Arena Football League (AFL).My Role: Developed, launched, managed and operated Chicago Rush Mobile - an online and mobile phone social networking community. Researched potential partners by monitoring their web sites, attending special events and charting advertisements during sporting events.