- Lead practice area digital, content, and email marketing campaigns designed to drive awareness, engagement, and MQLs to build new and existing business growth pipeline- Lead practice area Go-To-Market (GTM) strategy, planning, and execution to promote and position new products, solutions, and partnerships to new and existing prospects- Lead practice area strategy for key select clients to support various initiatives such as website redesigns, brand launches, creative campaigns, and data and analytics solutions

I lead solution marketing solution innovation to ensure our solutions are adapting to current and anticipated trends in the market. In collaboration with Product and Technology teams, we define solution enhancements needed, develop requirements, establish a roadmap, and work to implement changes as defined. In addition to solution innovation, I also lead training and development of training materials to support roll out of new solutions and solution enhancements across the organization.

I lead overall digital strategy and innovation within our digital agency group by infusing new and next trends, technology and partners into our digital solutions and client strategies. I also lead our analytics team as well as partnerships with key partners like Google, Facebook and LinkedIn.

I led overall digital product and strategy to align with industry trends and client needs. From developing new products to customizing strategies for our clients, our agency become the premier digital marketing agency for adult, graduate and online programs in the higher education space. In addition, I also led our team of digital strategists, key platform partnerships and thought leadership within our agency clients, teammates and management.

• Research, execute and optimize digital media campaigns on Google Ads, Facebook, LinkedIn, Spotify, Twitter, YouTube, and more.• Perform keyword research in coordination with client business objectives to optimize existing website and marketing content and uncover new opportunities.• Strategy, design and develop lead generation landing pages for digital advertising purposes.• Develop and support client and company thought leadership efforts including webinars, blog posts, newsletters, emails and landing pages for products and events.• Implement and monitor web analytics strategies and reporting for client and company using Google Analytics and Google Tag Manager• Communicate project development, timelines, and results with clients, teammates and management.