Hayley Brooks, Phd Email & Phone Number

United States

Lead end-to-end UX research, including planning, recruitment, analysis, and insight delivery, to develop a customer-focused minimum viable product (MVP).• Facilitated 30 in-depth virtual interviews and surveyed 100 users to identify pain points in meal planning, directly informing product development.• Synthesized customer data and developed a minimum viable product (MVP) in 8 weeks using Python, HTML, and PostgreSQL, enabling a pilot program with 10 active users.• Managed all aspects of UX research, from planning and recruitment to analysis and delivering actionable insights, to continuously improve the product based on real user feedback.

Oversaw a remote team of six researchers to provide feedback on PhD application statements, ensuring high-quality and consistent service across cycles.• Designed and deployed a survey using Google Forms to analyze the experiences, attitudes, and motivations of 200 users in a volunteer program; implemented a targeted marketing strategy, increasing customer recruitment by 18% within 6 weeks.• Scaled the program in collaboration with 12 cross-functional partners to recruit and train over 550 volunteers, providing 3,000 pieces of free feedback on PhD applications.• Developed comprehensive training materials to prepare 550+ editors from 100+ institutions across the US to provide high-quality feedback on PhD application statements.• Facilitated an 85% interview rate and an acceptance rate 500% higher than the field standard.

One of four Postdoctoral Research Scientists responsible for improving the lab's analysis pipeline for behavioral and brain imaging (fMRI) studies, reporting directly to the Lab Director.• Analyzed survey, behavioral, and brain data using R, applying regression, correlation, and computational models to triangulate findings across multiple data types, communicating insights to stakeholders about the impact of rewards, punishments, and negative reinforcement on user motivation.• Decreased analysis time by 30% and resolved two major analysis issues by developing and documenting standardized analysis pipelines using Bash scripting, R, MATLAB, and GitHub.• Delivered training on fMRI analysis techniques to two junior research scientists, enhancing team capabilities and improving workflow efficiency.

Secured over $30K in funding for multiple research projects and conducted multi-method experiments focused on human financial decision-making, emotion, and behavioral interventions. Led experimental design and statistical analysis, mentored junior scientists, and communicated findings through 5 publications and 11 presentations.• Developed a novel risky monetary decision-making paradigm, ensuring its validity through parameter recovery in R, and successfully applied it across seven studies in the lab.• Delivered high-quality teaching for three undergraduate courses, receiving an average student evaluation score of 4.6/5 while designing and implementing engaging course materials and lectures.

Doctor Of Philosophy - Phd, Psychology

Master’S Degree, Psychology

Bachelor’S Degree, Psychology

Activities and Societies: University Honors Program, National Society of Collegiate Scholars, National Society of Leadership and Success.

Master'S Degree, Psychology