Hayley Chai Email & Phone Number

Singapore

• Developed overall content strategy and support online marketing efforts for CapitaLand Singapore (Workspace)• Crafted compelling long-form articles, pitch decks, email marketing materials, videos and other marketing collaterals to promote industrial and commercial properties under the CapitaLand brand• Collaborated with content partners and agencies to produce effective marketing campaigns• Executed targeted social media advertising to achieve key objectives such as… Show more • Developed overall content strategy and support online marketing efforts for CapitaLand Singapore (Workspace)• Crafted compelling long-form articles, pitch decks, email marketing materials, videos and other marketing collaterals to promote industrial and commercial properties under the CapitaLand brand• Collaborated with content partners and agencies to produce effective marketing campaigns• Executed targeted social media advertising to achieve key objectives such as awareness and lead generation Show less

Accounts managed: CPF, Cycle & Carriage Singapore, Eu Yan Sang Singapore• Developed and maintained a strong relationship with clients as the main point of contact between clients and agency• Worked closely with clients and agency's creative team to develop effective content across multiple social media platforms like Facebook and Instagram• Stayed up to date with current digital marketing trends and produced monthly reports that measure, analyse and report the growth and… Show more Accounts managed: CPF, Cycle & Carriage Singapore, Eu Yan Sang Singapore• Developed and maintained a strong relationship with clients as the main point of contact between clients and agency• Worked closely with clients and agency's creative team to develop effective content across multiple social media platforms like Facebook and Instagram• Stayed up to date with current digital marketing trends and produced monthly reports that measure, analyse and report the growth and success of social media accounts• Liased and collaborated with content partners to produce creative content for clients Show less

• Spearheaded TOUCH’s social media movement, and propelled brand’s presence and reach in online spheres• Managed TOUCH’s official social media accounts, and developed creative strategy and content for several digital platforms (including Facebook, Instagram and MailChimp EDMs)• Leading social media trainer in an organisation of 300 staff• Conceptualised and produced marketing communication collaterals such as videos, appeal letters and exhibitions• Assisted in… Show more • Spearheaded TOUCH’s social media movement, and propelled brand’s presence and reach in online spheres• Managed TOUCH’s official social media accounts, and developed creative strategy and content for several digital platforms (including Facebook, Instagram and MailChimp EDMs)• Leading social media trainer in an organisation of 300 staff• Conceptualised and produced marketing communication collaterals such as videos, appeal letters and exhibitions• Assisted in internal and corporate communications duties such as media interviews, media relations and events Show less

• In charge of hiring, training and managing a staff team• Took charge of total daily sales across branches to ensure sales targets were met

• Conducted photoshoots for families and children of all ages

• Arranged media attendance and assumed responsibility for the smooth flow of events• Liaised with clients and media on behalf of accounts such as Lee Hwa Jewellery and Singapore JewelFest• In charge of daily media monitoring and reports