Hayley Freeman Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Athens, Georgia, United States

• Performed market research that included running A/B tests and studying user perceptions of emerging digital platforms• Analyzed data, managed studies, and organized consumer behavior research for professor of marketing

Beaverton, Oregon, United States

• Conducted a competitive analysis and strategy recommendation for email, website, text, and app communications to drive customer retention; selected to present to numerous executives and teams because of the high-quality work; resulted in the team’s decision to pursue the recommendation as a driver in the strategy with their agency, as this global marketing project progresses beyond the internship• Worked with a cross-functional team of interns during a two-day competition to develop an innovative business idea for improving Converse sales and brand engagement, resulting in presenting the strategy to a panel of Nike executives

Atlanta, Georgia, United States

• Worked closely with four teammates to create the next evolution in the True to Atlanta brand and culture; presented comprehensive proposal for generating revenue and driving brand growth after conducting research, analyzing data, interviewing community members, and collaborating with various departments• Gained expertise from Hawks professionals by collaborating in biweekly meetings regarding NBA operations

• Developed operational skills by coordinating marketing, appraisal, and closing activities for an industry leading mortgage lender • Managed data in Excel, communicated directly with clients on the status of their appraisals, and leveraged CRM software to develop marketing strategies